Making Money Off Youtube

After 10 years of preaching the merits of search engine optimization to sceptical business owners, I’ve found there’s a new challenge in online marketing and it’s a funny one.

Nearly all business owners I meet think they should use social media marketing to promote their businesses, but a good number have a real aversion to using social networking channels.

I am finding many people are afraid that if they don’t start using social media they’ll end up behind their competition – or even that they are just going to be missing out on this ‘next big thing’. I’ll be called in for a consultation on using social media for a business, and after discussing the ins and outs of a successful social media campaign, I see there’s something not quite clicking — but as averse to using social media the client may be, he still feels that he must use it.

Do you convince such people that they need to push on, as social media marketing is a necessity these days, or is social media just not for everyone?

Whilst we’ve all heard the benefits of using social media to promote businesses, the dilemma is that using social media as an effective marketing tool also requires:

• some technical ability (albeit pretty basic);


• time, when you may already have issues with time management;


• putting yourself ‘out there’, the social aspect of social media is intimidating to many;


• creative writing skills;


• buy-in from management that may be concerned about dealing with unfriendly comments, time and money spent, etc.;


• a budget to hire a professional to get started or run your campaign, if you just cannot manage it internally.

Even after discussing the ways of managing all of these issues – sometimes over and over again – I still get resistance in many cases.

“I can’t see myself telling the world what I’m having for breakfast.”

“I just don’t get Facebook.”

“It’s just not ME!”

So I’ve become a Social Media Marketing Evangelist, and I’ve been able to convert nearly all of those ‘with little faith’ through:

• inspiring with case studies of related businesses that have shown real results through social media marketing;


• brain storming content ideas related to the areas of the business that the client is most passionate about;


• using channels that are most suited to the clients skills and interests – videos for YouTube may really excite a person less inclined to write blog posts;


• working out a time management plan that fits with the clients’ other responsibilities;


• identifying others that may assist the client (at no or low cost) – teenage children are a good resource for sole traders, while using a variety of staff members works in larger organisations;


• looking at the higher cost of alternative ‘traditional’ offline or PPC advertising;


• showing how to set a realistic budget for social media marketing in case professional assistance is needed on a regular basis;


• setting up tools for integrating accounts and automated posting;


• discussing the other benefits of using social media – communicating with and retaining existing customers, networking, keeping tabs on competitors, etc.;


• meeting the sceptical parties in an organisation to get their buy-in and discuss setting up a social media marketing plan and policy.

Usually at some point along this path I see the client become more comfortable with using social media.  Most become full converts after signing on new clients and making more sales through their social media efforts, for example:

• a small business owner, who barely used email a year ago, is now happily chatting with prospective clients on Twitter on a daily basis;


• a sole trader that couldn’t see himself ‘rattling on about my daily habits online’, has a popular YouTube channel showing off his services;


• a marketing assistant that had to struggle with the business owner for the okay set up a social media campaign, now amazes him with the number of sales they get through their Facebook page and Twitter.

There are still those who just don’t get it and may never get it.  They may have heartedly set up a Facebook Pages that is only posted to once a month, or Twitter accounts that have just the very first post from a training session. They are not going to see much result from such efforts and this will probably confirm their fears that Social Media Marketing is NOT for them or doesn’t work altogether.

Perhaps the super sceptics will have to take their chances using more traditional marketing methods, but as there has been such a shift in marketing practices toward using social media, they may very well fall behind their competitors and will have to come to terms with it sooner or later. In this case they are probably best off hiring a professional social media consultant to run their campaigns for them.

Social Media Marketing may not suit everyone initially, but it’s definitely something that business owners, marketing and sales staff do need to come to terms with to be competitive in the business world today.

Normally, we assume you’ve missed a few posts here and there because you’ve been outside enjoying the last days of summer. But given the impending Hurricane and crippling heatwave, we sincerely hope you’ve been inside this past week. So what’s your excuse?

If you still have catching up to do, we’re back with another list of resources from the past week or so.

Our Social Media section can help you gear up for Fantasy Football season, Watch the US Open, or break down the news with some insightful infographics. Tech and Mobile offers a guide on making your own ringtones, using class='blippr-nobr'>Gmail’sclass="blippr-nobr">Gmail priority inbox, and a slew of iPhoneclass="blippr-nobr">iPhone tips and tricks. Business comes packed with SEO tips, response plans to social media attacks, and advice on incorporating your startup.

Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time.

id="more-372470">

Social Media/>

• Top 10 Fantasy Football Sites to Help You Win/> Here are 10 websites that might give you the winning edge over your fantasy football competition.
• 10 Incredibly Inspirational Moments on YouTube /> class='blippr-nobr'>YouTubeclass="blippr-nobr">YouTube isn’t just for kittens, cute kids, and confabulating celebrities. It’s also home to some of the most inspiring historical moments ever captured on camera.
• 7 Services That Will Suggest Things You Like/> Unlimited choice (especially on the web) is not always a good thing. These 7 sites use can help narrow down the agonizing list of possibilities in a variety of areas.
• 5 Fun FarmVille Accessories/> 80 million virtual farmers can’t be wrong! Show off your social gaming addiction with these 5 hilarious accessories.
• HOW TO: Follow the US Open with Social Media/> We’ve collected some easy, free and totally legal ways to watch and follow the US Open on the web and via social media.
• 10 of the Web’s Most Insightful News Infographics/> A picture is worth a thousand words. But if you include an entire database, make it interactive, and add filtering options, the word-to-picture exchange rate is even better.
• How Social Data Built a Better Health Care App/> It’s not often that the U.S. government uses social media or open source data to solve a problem, but the NIH’s recent project “Pillbox” is an exception with a lot of potential.
• HOW TO: Score the Best Fashion Deals on the Social Web/> Just because the economy is still depressed doesn’t mean your wardrobe has to be. Check out all these great discount fashion destinations on the social web.
• Social Media Grammar: The “Checkin” Conundrum/> So you want to write about class='blippr-nobr'>Foursquareclass="blippr-nobr">Foursquare, but is it “check in,” “checkin,” or “check-in?” We have the answers, which are sure to please even the sternest grammarian.

For more social media news and resources, you can follow class='blippr-nobr'>Mashable’sclass="blippr-nobr">Mashable social media channel on Twitterclass="blippr-nobr">Twitter and become a fan on Facebookclass="blippr-nobr">Facebook.

Tech & Mobile/>

• HOW TO: Make Free iPhone Ringtones/> You don’t need to spend extra money to turn your favorite song into an iPhone ringtone. You can do it right in iTunes. Here’s how.
• 6 Job Search Tips for Aspiring Programmers/> 6 job search tips from the people who hire programmers about how you can land your dream job.
• 8 Free BlackBerry Games Worth Downloading/> Need a break from the e-mail influx? Sneak away and grab one of these free and fun BlackBerry games.
• Gmail Priority Inbox: 5 Tips for Better Productivity/> We’ve identified a few more complex tips for those of you looking to maximize productivity and use some of the less obvious features of Priority Inbox.
• 10 Useful iPhone Shortcuts, Tips and Tricks/> We’ve put the iPhone 4 through its paces and come up with some handy tips and tricks that will help you get more out of your Apple-flavored mobile.
• Why the Apple A4 is the iPod Touch’s Killer Feature/> The most significant addition to Apple’s new iPod is the inclusion of the same chip capably powering the iPhone 4 and the iPad — the Apple A4.
• HOW TO: Get Started with HTML5 Boilerplate/> HTML5 Boilerplate is one of the most interesting new projects aimed at giving designers and developers a template for integrating HTML5 into their sites.
• 15 Essential Back to School Podcasts/> If you need some help getting back into “learning mode,” these podcasts will open your ears to a wealth of insight on science, history, economics, literature, math and more.
• HOW TO: Track Hurricane Earl Online/> Want to know how Earl will affect your Labor Day weekend plans? Check out these resources for tracking the hurricane.

For more tech news and resources, you can follow Mashable’s tech channel on Twitter and become a fan on Facebook.

Business/>

• HOW TO: Respond when Social Media Attacks Your Brand/> Here are three examples of companies that received negative attention on social media and how you can learn from their mistakes or successes.
• How CEOs Will Use Social Media in the Future/> Whether they use it for recruiting, scouting, public engagement or social CRM, CEOs will need to have a firm grasp on social media if they want to stay ahead of the curve.
• 3 Winning Alternatives to Online Sweepstakes/> Many brands aren’t aware that running an actual sweepstakes promotion has many legal ramifications. These 3 alternatives can be just as engaging, but without the complications.
• HOW TO: Incorporate Your Startup at the Right Time/> Once you’ve decided that incorporation is right for your business, what’s the best time to do it? There are a number of paperwork and tax-related factors to consider.
• 4 Tips for Writing SEO-Friendly Blog Posts/> Search rank can be a powerful way to drive readers and customers to your site. Check out this advice on how to make your business blog more class='blippr-nobr'>Googleclass="blippr-nobr">Google-friendly.
• A World Without E-mail: One Man’s Vision of a Social Workplace/> Luis Suarez has a dream: no more e-mail. He discusses working remotely from a paradise island and the benefits of keeping all his business correspondence social.
• 8 Funding Contests to Kick Start Your Big Idea/> Does your startup need an investment to get off the ground? These competitions might prove a good source of VC … if you can win.

For more business news and resources, you can follow Mashable’s business channel on Twitter and become a fan on Facebook.

For more Social Media coverage:

class="f-el">class="cov-twit">Follow Mashable Social Mediaclass="s-el">class="cov-rss">Subscribe to the Social Media channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

Feds Sue Fox <b>News</b> Over Reporter Catherine Herridge&#39;s Charges Of <b>...</b>

WASHINGTON — Federal authorities are suing the Fox News Network for allegedly retaliating against a reporter after she complained about unequal pay and job conditions based on her gender and age. The Equal Employment Opportunity ...

Gears of War 3 delayed Xbox 360 <b>News</b> - Page 1 | Eurogamer.net

Read our Xbox 360 news of Gears of War 3 delayed. ... Gears of War 3 gameplay from E3 16 June, 2010. Gears of War 3 - Ashes To Ashes 13 April, 2010. Latest News. Molyneux to keynote Eurogamer Expo, Gears of War 3 playable! ...

Haley Barbour Defends <b>News</b> Corp&#39;s Donations To RGA, Chamber Of <b>...</b>

The reports that News Corp., the parent company of Fox News, has given two separate million-dollar donations to conservative entities has sparked another wave of criticism over the cable company's editorial leanings.

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After 10 years of preaching the merits of search engine optimization to sceptical business owners, I’ve found there’s a new challenge in online marketing and it’s a funny one.

Nearly all business owners I meet think they should use social media marketing to promote their businesses, but a good number have a real aversion to using social networking channels.

I am finding many people are afraid that if they don’t start using social media they’ll end up behind their competition – or even that they are just going to be missing out on this ‘next big thing’. I’ll be called in for a consultation on using social media for a business, and after discussing the ins and outs of a successful social media campaign, I see there’s something not quite clicking — but as averse to using social media the client may be, he still feels that he must use it.

Do you convince such people that they need to push on, as social media marketing is a necessity these days, or is social media just not for everyone?

Whilst we’ve all heard the benefits of using social media to promote businesses, the dilemma is that using social media as an effective marketing tool also requires:

• some technical ability (albeit pretty basic);


• time, when you may already have issues with time management;


• putting yourself ‘out there’, the social aspect of social media is intimidating to many;


• creative writing skills;


• buy-in from management that may be concerned about dealing with unfriendly comments, time and money spent, etc.;


• a budget to hire a professional to get started or run your campaign, if you just cannot manage it internally.

Even after discussing the ways of managing all of these issues – sometimes over and over again – I still get resistance in many cases.

“I can’t see myself telling the world what I’m having for breakfast.”

“I just don’t get Facebook.”

“It’s just not ME!”

So I’ve become a Social Media Marketing Evangelist, and I’ve been able to convert nearly all of those ‘with little faith’ through:

• inspiring with case studies of related businesses that have shown real results through social media marketing;


• brain storming content ideas related to the areas of the business that the client is most passionate about;


• using channels that are most suited to the clients skills and interests – videos for YouTube may really excite a person less inclined to write blog posts;


• working out a time management plan that fits with the clients’ other responsibilities;


• identifying others that may assist the client (at no or low cost) – teenage children are a good resource for sole traders, while using a variety of staff members works in larger organisations;


• looking at the higher cost of alternative ‘traditional’ offline or PPC advertising;


• showing how to set a realistic budget for social media marketing in case professional assistance is needed on a regular basis;


• setting up tools for integrating accounts and automated posting;


• discussing the other benefits of using social media – communicating with and retaining existing customers, networking, keeping tabs on competitors, etc.;


• meeting the sceptical parties in an organisation to get their buy-in and discuss setting up a social media marketing plan and policy.

Usually at some point along this path I see the client become more comfortable with using social media.  Most become full converts after signing on new clients and making more sales through their social media efforts, for example:

• a small business owner, who barely used email a year ago, is now happily chatting with prospective clients on Twitter on a daily basis;


• a sole trader that couldn’t see himself ‘rattling on about my daily habits online’, has a popular YouTube channel showing off his services;


• a marketing assistant that had to struggle with the business owner for the okay set up a social media campaign, now amazes him with the number of sales they get through their Facebook page and Twitter.

There are still those who just don’t get it and may never get it.  They may have heartedly set up a Facebook Pages that is only posted to once a month, or Twitter accounts that have just the very first post from a training session. They are not going to see much result from such efforts and this will probably confirm their fears that Social Media Marketing is NOT for them or doesn’t work altogether.

Perhaps the super sceptics will have to take their chances using more traditional marketing methods, but as there has been such a shift in marketing practices toward using social media, they may very well fall behind their competitors and will have to come to terms with it sooner or later. In this case they are probably best off hiring a professional social media consultant to run their campaigns for them.

Social Media Marketing may not suit everyone initially, but it’s definitely something that business owners, marketing and sales staff do need to come to terms with to be competitive in the business world today.

Normally, we assume you’ve missed a few posts here and there because you’ve been outside enjoying the last days of summer. But given the impending Hurricane and crippling heatwave, we sincerely hope you’ve been inside this past week. So what’s your excuse?

If you still have catching up to do, we’re back with another list of resources from the past week or so.

Our Social Media section can help you gear up for Fantasy Football season, Watch the US Open, or break down the news with some insightful infographics. Tech and Mobile offers a guide on making your own ringtones, using class='blippr-nobr'>Gmail’sclass="blippr-nobr">Gmail priority inbox, and a slew of iPhoneclass="blippr-nobr">iPhone tips and tricks. Business comes packed with SEO tips, response plans to social media attacks, and advice on incorporating your startup.

Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time.

id="more-372470">

Social Media/>

• Top 10 Fantasy Football Sites to Help You Win/> Here are 10 websites that might give you the winning edge over your fantasy football competition.
• 10 Incredibly Inspirational Moments on YouTube /> class='blippr-nobr'>YouTubeclass="blippr-nobr">YouTube isn’t just for kittens, cute kids, and confabulating celebrities. It’s also home to some of the most inspiring historical moments ever captured on camera.
• 7 Services That Will Suggest Things You Like/> Unlimited choice (especially on the web) is not always a good thing. These 7 sites use can help narrow down the agonizing list of possibilities in a variety of areas.
• 5 Fun FarmVille Accessories/> 80 million virtual farmers can’t be wrong! Show off your social gaming addiction with these 5 hilarious accessories.
• HOW TO: Follow the US Open with Social Media/> We’ve collected some easy, free and totally legal ways to watch and follow the US Open on the web and via social media.
• 10 of the Web’s Most Insightful News Infographics/> A picture is worth a thousand words. But if you include an entire database, make it interactive, and add filtering options, the word-to-picture exchange rate is even better.
• How Social Data Built a Better Health Care App/> It’s not often that the U.S. government uses social media or open source data to solve a problem, but the NIH’s recent project “Pillbox” is an exception with a lot of potential.
• HOW TO: Score the Best Fashion Deals on the Social Web/> Just because the economy is still depressed doesn’t mean your wardrobe has to be. Check out all these great discount fashion destinations on the social web.
• Social Media Grammar: The “Checkin” Conundrum/> So you want to write about class='blippr-nobr'>Foursquareclass="blippr-nobr">Foursquare, but is it “check in,” “checkin,” or “check-in?” We have the answers, which are sure to please even the sternest grammarian.

For more social media news and resources, you can follow class='blippr-nobr'>Mashable’sclass="blippr-nobr">Mashable social media channel on Twitterclass="blippr-nobr">Twitter and become a fan on Facebookclass="blippr-nobr">Facebook.

Tech & Mobile/>

• HOW TO: Make Free iPhone Ringtones/> You don’t need to spend extra money to turn your favorite song into an iPhone ringtone. You can do it right in iTunes. Here’s how.
• 6 Job Search Tips for Aspiring Programmers/> 6 job search tips from the people who hire programmers about how you can land your dream job.
• 8 Free BlackBerry Games Worth Downloading/> Need a break from the e-mail influx? Sneak away and grab one of these free and fun BlackBerry games.
• Gmail Priority Inbox: 5 Tips for Better Productivity/> We’ve identified a few more complex tips for those of you looking to maximize productivity and use some of the less obvious features of Priority Inbox.
• 10 Useful iPhone Shortcuts, Tips and Tricks/> We’ve put the iPhone 4 through its paces and come up with some handy tips and tricks that will help you get more out of your Apple-flavored mobile.
• Why the Apple A4 is the iPod Touch’s Killer Feature/> The most significant addition to Apple’s new iPod is the inclusion of the same chip capably powering the iPhone 4 and the iPad — the Apple A4.
• HOW TO: Get Started with HTML5 Boilerplate/> HTML5 Boilerplate is one of the most interesting new projects aimed at giving designers and developers a template for integrating HTML5 into their sites.
• 15 Essential Back to School Podcasts/> If you need some help getting back into “learning mode,” these podcasts will open your ears to a wealth of insight on science, history, economics, literature, math and more.
• HOW TO: Track Hurricane Earl Online/> Want to know how Earl will affect your Labor Day weekend plans? Check out these resources for tracking the hurricane.

For more tech news and resources, you can follow Mashable’s tech channel on Twitter and become a fan on Facebook.

Business/>

• HOW TO: Respond when Social Media Attacks Your Brand/> Here are three examples of companies that received negative attention on social media and how you can learn from their mistakes or successes.
• How CEOs Will Use Social Media in the Future/> Whether they use it for recruiting, scouting, public engagement or social CRM, CEOs will need to have a firm grasp on social media if they want to stay ahead of the curve.
• 3 Winning Alternatives to Online Sweepstakes/> Many brands aren’t aware that running an actual sweepstakes promotion has many legal ramifications. These 3 alternatives can be just as engaging, but without the complications.
• HOW TO: Incorporate Your Startup at the Right Time/> Once you’ve decided that incorporation is right for your business, what’s the best time to do it? There are a number of paperwork and tax-related factors to consider.
• 4 Tips for Writing SEO-Friendly Blog Posts/> Search rank can be a powerful way to drive readers and customers to your site. Check out this advice on how to make your business blog more class='blippr-nobr'>Googleclass="blippr-nobr">Google-friendly.
• A World Without E-mail: One Man’s Vision of a Social Workplace/> Luis Suarez has a dream: no more e-mail. He discusses working remotely from a paradise island and the benefits of keeping all his business correspondence social.
• 8 Funding Contests to Kick Start Your Big Idea/> Does your startup need an investment to get off the ground? These competitions might prove a good source of VC … if you can win.

For more business news and resources, you can follow Mashable’s business channel on Twitter and become a fan on Facebook.

For more Social Media coverage:

class="f-el">class="cov-twit">Follow Mashable Social Mediaclass="s-el">class="cov-rss">Subscribe to the Social Media channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

Feds Sue Fox <b>News</b> Over Reporter Catherine Herridge&#39;s Charges Of <b>...</b>

WASHINGTON — Federal authorities are suing the Fox News Network for allegedly retaliating against a reporter after she complained about unequal pay and job conditions based on her gender and age. The Equal Employment Opportunity ...

Gears of War 3 delayed Xbox 360 <b>News</b> - Page 1 | Eurogamer.net

Read our Xbox 360 news of Gears of War 3 delayed. ... Gears of War 3 gameplay from E3 16 June, 2010. Gears of War 3 - Ashes To Ashes 13 April, 2010. Latest News. Molyneux to keynote Eurogamer Expo, Gears of War 3 playable! ...

Haley Barbour Defends <b>News</b> Corp&#39;s Donations To RGA, Chamber Of <b>...</b>

The reports that News Corp., the parent company of Fox News, has given two separate million-dollar donations to conservative entities has sparked another wave of criticism over the cable company's editorial leanings.

eric seiger do Dr. eric seiger