Web 2.0, Facebook, LinkedIn, Mobile Marketing and YouTube are relatively new terms and yet, they have made a huge impact on our society and the way we live and do business.
If we are so engrossed in the current state of the Internet, then what is next?
According to Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First by Michael Tasner, it’s important for those who are marketers to engage in web 3.0 in order to be ahead of the competition.
Mr. Tasner claims that Web 2.0, which includes Facebook, LinkedIn, YouTube, blogging and other sites, have become “oversaturated.” He also states that there are many misconceptions, like for example, many people think that MySpace or Facebook is just for kids. He claims that web 2.0 has a lot of noise and is distracting and that the modes of interaction limit “human touch.” Lastly, he talks about how there is little or no privacy in these social networking sites.
He says that Web 3.0 is “the convergence of new technologies and rapidly changing consumer buying trends.”
The rest of the book talks about mobile marketing and how it will become an important component of one’s marketing plan. He believes this because mobile marketing is an opt-in service and can provide valuable coupons and freebies to consumers. For marketers, it’s just another way to lure in consumers to frequent their business. Mr. Tasner gives real tactics to use when implementing mobile marketing in a marketing strategy.
One of the areas I found particularly interesting was when he talked about how one can use mobile marketing for better customer service, such as reminders about events or promotions and interactions with your customers. The simplest way to do this is through text messaging, but you can put audio and video files in a text messages too.
Think about it: years ago, no one had a mobile device. When you saw someone on the street talking on the phone, you thought that person was “nuts.” Now, when you look around, almost every person you see has a mobile device. Mr. Tasner says that less than 6% of all businesses use mobile marketing and there is a tremendous opportunity.
Top Stories of the Week
- Antivirus Product Testing is Changing, Whether Vendors Like it or Not
- Why We Check In: The Reasons People Use Location-Based Social Networks
- Facebook Snags the Guy Who Built Google's Chrome OS
- Google Me a "Facebook Killer"? Place Your Bets!
- Chrome Surpasses Safari in U.S.
More coverage and analysis from ReadWriteWeb
Real-Time Web
- Yahoo Search Suggestions Go Near Real-Time
- Web Apps With Push Notifications: W3C Begins Work to Make it Happen
- New Google News is More Personal and Spontaneous
More Real-Time Web coverage. Don't miss the next wave of opportunity on the Web supported by real-time technology! Get ReadWriteWeb's report, The Real-Time Web and its Future.
Augmented Reality
- Qualcomm Launching SDK for Vision-Based AR on Android this Fall
More Augmented Reality coverage
Augmented Reality for Marketers and Developers: Our Newest Research Report
We're pleased to announce ReadWriteWeb's latest premium report, Augmented Reality for Marketers and Developers: Analysis of the Leaders, the Challenges and the Future. This report will help you develop a sophisticated understanding of Augmented Reality (AR), the mobile and Web technology that places data on top of a user's view of the physical world. The research included will help you decrease your AR development time to market by learning from the first wave of early adopters. AR offers a new marketing and product paradigm for a high impact, high value customer experience. More than 1,000 AR campaigns were kicked-off last year and we expect to see many more in 2010. In this report, we profile key AR development companies, their campaigns as well as development lessons learned. For more information or to buy the report, visit here.
Mobile Web
- Kindle App for iPhone, iPad Now Does Audio and Video
- Despite Glitches, iPhone 4 is Apple's Biggest Launch Ever
- Footfeed Jumps into the Check-in Aggregation Game
More Mobile Web coverage
Internet of Things
- Kuniavsky's Orange Cone: Designing Read-Write Web-Created Things
More Internet of Things coverage
Check Out The ReadWriteWeb iPhone App
We recently launched the official ReadWriteWeb iPhone app. As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we've made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook. You can also follow the RWW team on Twitter, directly from the app. We invite you to download it now from iTunes.
ReadWriteStart
Our channel ReadWriteStart, sponsored by Microsoft BizSpark, is dedicated to profiling startups and entrepreneurs.
- Top 5 Reasons Why Your Startup Needs an API
- GitHub Introduces Organizations, Makes Managing Code Repositories Easier
- YouPhonics Launches Music Collaboration Tool
ReadWriteCloud
Our channel ReadWriteCloud, sponsored by VMware and Intel, is dedicated to Virtualization and Cloud Computing.
- Alcatel-Lucent Acquires Programmable Web - Well-Known Source For APIs
- How to Connect an Office Building to an Activity Stream
- The Cloud Can Save Us Billions...But Can We Afford it?
ReadWriteEnterprise
Our channel ReadWriteEnterprise is devoted to 'enterprise 2.0' and using social software inside organizations.
- Antivirus Product Testing is Changing, Whether Vendors Like it or Not
- Scheduling App Doodle Now Features Calendar Integration
- Cisco Entering Tablet Market with Android-Based Device
ReadWriteBiz
Our channel ReadWriteBiz is a resource and guide for small to medium businesses.
- InDinero Launch Gives Small Businesses Real-Time Financial Tool
- Essential Tools For SEO on a Budget
Enjoy your weekend everyone.
Subscribe to Weekly Wrap-up
You can subscribe to the Weekly Wrap-up by RSS or by email below.
RWW Weekly Wrap-up Email Subscription form:
online stock trading online stock trading
New Fox <b>News</b> App Shows Big Media Investing In Google's Android
As far as we can tell, neither CNN nor MSNBC, FNC's cable news rivals, have created Android apps. But third party apps appear to exist for both networks. (We have an email out to Google to confirm which news outlets have developed their ...
Hot Air » Er, great <b>news</b>: Bristol Palin and Ricky Hollywood <b>...</b>
So grimly was this news received by HA readers in this morning's Headlines thread that one commenter simply refused to believe it was true despite the on-the-record statements from the principals and the, um, posed cover photo. ...
Good <b>News</b> for Two Local Teams - Cincy Jungle
Good News for Two Local Teams. ... Good News for Two Local Teams. Cincy_pic_tiny by Jason Garrison on Jul 13, 2010 7:04 PM EDT Comment 1 comment. UC will host the Sooners at Paul Brown Stadium on September 25. View full size photo » ...
No comments:
Post a Comment