Tuesday, October 5, 2010

How to Making Money


One of the big problems during the financial crisis was a bank run in the shadow banking system when doubts emerged about the safety of deposits.


In my last column at the Fiscal Times, I talked about an approach to solving the problem that involves having deposits in the shadow system backed (insured) by high quality collateral.


But high quality collateral is not the only option. Another way to do this is through a type of insurance along the lines of what the FDIC does for the traditional banking system, along with restrictions on eligibility for the insurance. In reaction to my column, and in support of the insurance approach, Morgan Ricks of Harvard Law School emails:



I enjoyed your Fiscal Times piece and am glad you're focused on this issue.


I'm a big admirer of Gary and Andrew's work, but I would encourage you to give some more thought to whether collateral requirements for repo are likely to do the trick. Here are a few things to consider:



  • Many of the short-term liabilities of the shadow banking system were and are uncollateralized (think about Lehman's reliance on unsecured commercial paper -- the default of which caused the Reserve Fund to "break the buck," igniting the run on money market funds; and Citigroup's SIVs, which financed themselves in the unsecured markets).

  • Money market investors do not want to take possession of collateral and dispose of it. Even if the collateral is high quality, they don't want the interest rate risk. That's not their business. They don't want to deal with the consequences of a counterparty default. This is why, in the crisis, many money market investors stopped rolling even those repos that were fully secured by Treasuries and agencies:

    • See Chris Cox's testimony on Bear Stearns (here http://www.sec.gov/news/testimony/2008/ts040308cc.htm): "For the first time, a major investment bank that was well-capitalized and apparently fully liquid experienced a crisis of confidence that denied it not only unsecured financing, but short-term secured financing, even when the collateral consisted of agency securities with a market value in excess of the funds to be borrowed"

    • See also FRBNY's repo task force report (here http://www.newyorkfed.org/prc/report_100517.pdf): “Discussions in the Task Force emphasized repeatedly that many Cash Investors focus primarily if not almost exclusively on counterparty concerns and that they will withdraw secured funding on the same or very similar timeframes as they would withdraw unsecured funding.”



  • Even if collateral requirements reduce the likelihood of runs, how do we calibrate them -- what is the objective function? Presumably we think maturity transformation (fractional reserve banking) is a good thing -- it increases the supply of loanable funds by pooling otherwise idle cash reserves and deploying them toward productive investments. Risk constraints (such as collateral requirements) necessarily reduce this surplus -- there is a real social cost. How do we appraise the corresponding benefit? That is, how do we estimate the systemic instability associated with any given level of collateral requirements? My argument is that we can't. And by "we" I mean not just the government, but anybody.


My paper argues that we avoid these problems with an insurance regime; that financial firms outside the insurance regime should be disallowed from conducting maturity transformation (i.e., they would have to rely on term funding, not money market funding); and that we should develop functional criteria of eligibility for the insurance regime. (By the way, this is not the same thing as "extending" insurance to shadow banks.)


Anyway, these are things worth thinking about. I think the insurance approach needs more serious consideration than it has received -- it's a little lonely over here ...


Best,


Morgan Ricks



See here for nice summary of this approach and link to the underlying academic paper.



One thing sure to bring a tear to the eye of a frugal WalletPop reader is the sight of a product put out to the curb for trash pickup that could have, with a little more care, lasted much longer. To that end, we offer these 10 suggestions on how to stretch the lifespan of your possessions.



1. Quit washing your jeans



How often do you wash your blue jeans? After each wearing? Once a week? Once a month? According to some enthusiasts, you're destroying what should-be a longtime love affair. Blogger Dr. Denim says the most enthusiastic denim lovers will wear their new jeans six months before the first washing, then three months before a second washing.



And these aren't washings as you might picture them. Carl Chiara of Levi Strauss and Co. told the Wall Street Journal that at the six-month mark, he soaks his jeans in the bathtub with some very mild soap and lets them air-dry. That's it.



There is also an environmental spin to this issue: The United Nations put out a video encouraging people to wash their jeans less often.



Heat, water and detergents can make those new jeans look old in a hurry, but that's not such a good thing when the goal is to increase the lifespan of your favorite denims.



2. Dry your razor blades



Among the most overpriced items on the pharmacy shelf, IMHO, is the razor blade. An 8-pack of Gillette Fusion 5-blade cartridges from Amazon costs $2.64 per cartridge. If you go through one every two weeks, you'll spend $68.58 in a year. If you could cut that in half, what would you do with the extra $34 in your pocket?



Could these savings be as simple as drying your blades after each use? Oxidation of the steel blade can dull the cutting edge quicker than wear and tear against your facial hair, and the bathroom is the perfect climate for oxidation: warm and moist. If you store your razor in the shower (guilty!), don't be surprised if you find those telltale specs of rust on your blade after only a few days.



To extend the life of your blade, dry it carefully after use (if you use a hair dryer, waft it over your razor, too) and store it in a drawer away from the sink and shower.



There are a number of devices on the market that promise to resharpen your blades, but little information on whether they really work or not. Have you tried one? What was your experience?



3. Coddle your tires



A set of good tires can set you back $400, so the payoff from getting extra life from them can save you significant dough. Extending their life isn't rocket science, either. The Michigan Natural and Energy Resources Dept. recommends:

  • Keeping them inflated to the proper psi; check weekly. A set of tire pressure valve stem caps can help, and costs less than $10.

  • Rotate your tires every 5,000-8,000 miles.

  • Use the tire size your car was designed for; smaller tires will wear more quickly.

  • Keep your car aligned; misalignment will show up in unusual tread wear.

  • Avoid quick starts and stops. When your tires are smoking, you may be accelerating too fast.

  • If you store tires, stack them on their side in a dry, cool place, no more than four high.


4. Keep your shoes pristine



With the price of shoes today, squeaking out an extra year or two of shoe life can help you save up for that new pair of Manolo Blahniks. Among the tactics you can employ:

  • Buy decent quality. Those half-price shoes will most likely last less than half as long.

  • Alternate your shoes (this applies mostly to men, I believe, since most women don't wear the same shoes day after day). By having two pairs of everyday shoes and alternating them, you give your shoes a chance to breathe and properly dry out.

  • Dry them completely if you've gotten them wet. Consider using a waterproof spray to keep the rain off, especially in the winter if you live in the north.

  • Clean them thoroughly before polishing, and polish often. The polish isn't just cosmetic; it protects the leather.

  • Buy shoes that can be resoled.

  • When shopping for kids' shoes, have them wear heavy socks to reserve a little room for their rapidly growing feet.

  • Break the habit of wedging yourself in and out of shoes without tying or untying the shoelaces.

  • Use a shoehorn for those that fit tightly.


5. Make your perfume last



Perfume is altered by your body chemistry, so perfume will not smell the same on every person. Every perfume goes through three stages after it is applied to your skin: the top note, the middle note and the dry-out note. Depending on how it reacts to your body, these phases may go by quickly or last and last. Work with your perfume purveyor to find a signature scent that has staying power on your skin.



You can also extend the life of your perfume by applying it properly. This begins with moisturization. The perfume will stick to moist skin better than dry, so applying it before dressing, while fresh from the shower, could help it last. Using a non-scented moisturizer on those parts of the skin when you are about to apply it could also help.



Choosing where to apply it can also be a factor. Avoid the "pulse points", those parts of the body where you can clearly detect a pulse, because blood flows close to the skin there, so that skin is warmer -- inside wrists, neck, behind the ears, on the ankles. Apply the perfume on parts of the body insulated with a fat layer (your upper arms, or your outside thighs, for example).



If your scent dies quickly on you, apply lightly but more frequently.



6. Keep that Christmas tree green



Some of the most enthusiastic season celebrators will put up their Christmas trees just after Thanksgiving and keep them up until the New Year. They risk having a dried-out fire hazard sitting in their living room for weeks. But you can take steps to keep that tree remaining supple and green all the way to the take-down.



The first rule: buy fresh. Perhaps you're lucky enough to live where you can pick out and cut down your own; if not, ask the vendor where the tree came from, and how long ago it was cut. Take a look at the needles. According to the National Christmas Tree Association, a fresh fir tree's needles "should break crisply when bent sharply with the fingers -- much like a fresh carrot," while a pine tree's needles will be supple and resilient. Also check for excessive needle loss, wrinkled bark and a musty odor, all signs of a tree too long from the saw. Favor lots that shade their cut trees from the sun.



Before you take home a tree from a tree lot, ask the vendor to cut off an inch from the bottom of the tree, which will help the tree take up water. At home, keep the water reservoir at the base of the tree full of water. Aspirin, sugar and other folklore additives aren't necessary to keep the tree green.



Place the tree away from heater grates, fireplaces and any other source of heat. Don't expose it to direct sunlight, either.



7. Make your clothes last



Not all clothes can go without washing like the blue jeans mentioned above, but there are ways to extend the life of your underwear, children's wear, shirts, blouses, slacks and jammies. These include:


  • Treat spots rather than wash the whole piece of clothing. The new stain-remover pens work very well, and if you can save a washing, that piece of clothing will last longer.

  • Line dry rather than tumble dry. It's not only ecological, it adds that wonderful fresh sunshine smell to all you wear.

  • Avoid using dryer balls; they soften clothes by beating on the fibers, not a recipe for long life.

  • Maintain your body weight. Easier said than done, but some of us eat our way out of clothes long before they wear out.

  • Hang and/or fold your clothes. It's all too easy to toss wrinkled clothes in the wash basket before they've actually been worn enough to warrant washing.

  • Reserve a set of clothes for dirty tasks, and change into them before digging in the yard, changing your car's oil or washing your dog.

  • Use the sniff test to determine if a shirt or blouse is ready for the laundry, rather than automatically toss it in after a single wearing. Ask a loved one's help; your nose is used to your own body odor.

  • Remove and store those extra buttons sewed onto better quality clothing, so you can replace them when needed rather than ditch the piece of clothing.


8. Extend the life of produce



How much of the produce you buy do you end up pitching because it has decayed? Too much, if you're like my household. This is not necessarily inevitable, however. Try these methods:



Rehydrate. Vegetables like lettuce, spinach and celery can be brought back to life when they begin to wilt by soaking them in cold water. Dry well afterward.



Sequester:
Apples will stay edible in the crisper section of your refrigerator for a long time. Put them in perforated plastic bags to help them stay moist, and toss out any that show decay spots; remember the old adage about rotten apples. If you live in a cooler climate with a garage that doesn't freeze, you could store larger quantities of apples there. Keep them away from other fruit and vegetables that over-ripen easily, however; the ethylene gas the apples give off will hasten the ripening of other produce.



Refrigerate: Some fruits do just fine left out on the kitchen counter, but some are best kept in the fridge. These include berries of many types, grapes, cherries, apricots, and vegetables like broccoli, asparagus, lettuce, mushrooms and sweet corn. The University of California has a convenient chart to help determine what goes where.



Freeze: If you find you aren't going to be able to use peaches and green peppers, for example, before they go bad, toss them in the freezer. They'll last for months if properly packaged.



Chill: Some vegetables like potatoes will last a long time in a cool, dry area, perhaps like the far end of your basement or an attached garage. In days of old, root cellars were dug for this purpose.



Breathe: Onions and garlic should have room to breathe, so don't keep them wrapped in plastic or buried in too small a drawer.



You've probably seen ads for plastic produce bags that claim to allow ethylene gas to escape from fruit and vegetables stored within, thereby keeping them from over-ripening. Consumer Reports tests didn't find these claims valid, however.



9. Save that fine wine



Many of us enjoy a glass of wine with a fine meal, but when dining at home, it's not always wise or appropriate to kill the entire bottle, This leaves us with the dilemma of how to properly save the remaining wine so that it doesn't lose its bouquet and flavor.



The answer begins by understanding that oxygen is your wine's enemy, and the less oxygen you can allow to come into contact with your wine, the better it will retain its character. This means merely banging the cork back into the bottle isn't a good idea; you have all that air trapped with it.



One method is to keep on hand an empty half-sized bottle (a split, in wine terms) into which you can decant the wine. Perhaps a Tupperware tub of equal volume might also serve the purpose, but a wine aficionado would be aghast to see you pour a glass of wine from it.



If you are willing to pay some money to solve the problem, one device that helps is a vacuum pump made to fit over the neck of the bottle and suck out that nasty air. The Wine Doctor, however, doesn't care for this technique and conjectures that the vacuum pump pulls up more than just the air in the bottle neck -- it removes gas that is part of the wine itself.



The pricier solution to the problem is to replace the air with an noncorrosive gas such as nitrogen or argon. The Wine Doctor isn't fond of this solution, either, fearing it could degrade the quality of older wines.



In retrospect, perhaps the answer is to drink the rest of the bottle, but do it very, very slowly.



10. Scratch-proof that smart screen




Fellow WalletPop writer Josh Smith turned me on to screen protectors for my HTC Droid Incredible smart phone. Phones such as this or the Apple iPhone allow the user to scroll across the screen with his/her finger. The technology, also used in the iPod Touch and the new, hot iPad, makes browsing a snap, but risks scratching the screen.



A scratched screen is not only unsightly, but it detracts from any resale value. There are a number of third-party screen overlays such as the Zagg Invisibleshield that are virtually impervious to scratches. Hint: You might find a better price buying through Amazon than through Zagg's website.



Those of us with clumsy fingers, prone to drop expensive objects, might also consider a hard-shell case for our device. I use the Otterbox for my Droid, and have dropped my phone a couple of times without damaging it. There are many other brands available for the device of your choice.



Again, shop around before buying it directly from the manufacturer, and you might save substantially.
robert shumake

Android tops among new smartphone purchases | iLounge <b>News</b>

iLounge news discussing the Android tops among new smartphone purchases. Find more iPhone news from leading independent iPod, iPhone, and iPad site.

Small Business <b>News</b>: Social Media Best Practices

How can you get more attention with your blog posts while showing the proper respect for the blog owner and his/her audience? How do you create an unforgettable.

Probably Bad <b>News</b>: Excuse FAIL - Epic Fail Funny Videos and Funny <b>...</b>

epic fail photos - Probably Bad News: Excuse FAIL.


robert shumake

Android tops among new smartphone purchases | iLounge <b>News</b>

iLounge news discussing the Android tops among new smartphone purchases. Find more iPhone news from leading independent iPod, iPhone, and iPad site.

Small Business <b>News</b>: Social Media Best Practices

How can you get more attention with your blog posts while showing the proper respect for the blog owner and his/her audience? How do you create an unforgettable.

Probably Bad <b>News</b>: Excuse FAIL - Epic Fail Funny Videos and Funny <b>...</b>

epic fail photos - Probably Bad News: Excuse FAIL.



MobileMonday Madrid - How To Make Money With Apps &amp; AppCircus by random0


robert shumake


















One of the big problems during the financial crisis was a bank run in the shadow banking system when doubts emerged about the safety of deposits.


In my last column at the Fiscal Times, I talked about an approach to solving the problem that involves having deposits in the shadow system backed (insured) by high quality collateral.


But high quality collateral is not the only option. Another way to do this is through a type of insurance along the lines of what the FDIC does for the traditional banking system, along with restrictions on eligibility for the insurance. In reaction to my column, and in support of the insurance approach, Morgan Ricks of Harvard Law School emails:



I enjoyed your Fiscal Times piece and am glad you're focused on this issue.


I'm a big admirer of Gary and Andrew's work, but I would encourage you to give some more thought to whether collateral requirements for repo are likely to do the trick. Here are a few things to consider:



  • Many of the short-term liabilities of the shadow banking system were and are uncollateralized (think about Lehman's reliance on unsecured commercial paper -- the default of which caused the Reserve Fund to "break the buck," igniting the run on money market funds; and Citigroup's SIVs, which financed themselves in the unsecured markets).

  • Money market investors do not want to take possession of collateral and dispose of it. Even if the collateral is high quality, they don't want the interest rate risk. That's not their business. They don't want to deal with the consequences of a counterparty default. This is why, in the crisis, many money market investors stopped rolling even those repos that were fully secured by Treasuries and agencies:

    • See Chris Cox's testimony on Bear Stearns (here http://www.sec.gov/news/testimony/2008/ts040308cc.htm): "For the first time, a major investment bank that was well-capitalized and apparently fully liquid experienced a crisis of confidence that denied it not only unsecured financing, but short-term secured financing, even when the collateral consisted of agency securities with a market value in excess of the funds to be borrowed"

    • See also FRBNY's repo task force report (here http://www.newyorkfed.org/prc/report_100517.pdf): “Discussions in the Task Force emphasized repeatedly that many Cash Investors focus primarily if not almost exclusively on counterparty concerns and that they will withdraw secured funding on the same or very similar timeframes as they would withdraw unsecured funding.”



  • Even if collateral requirements reduce the likelihood of runs, how do we calibrate them -- what is the objective function? Presumably we think maturity transformation (fractional reserve banking) is a good thing -- it increases the supply of loanable funds by pooling otherwise idle cash reserves and deploying them toward productive investments. Risk constraints (such as collateral requirements) necessarily reduce this surplus -- there is a real social cost. How do we appraise the corresponding benefit? That is, how do we estimate the systemic instability associated with any given level of collateral requirements? My argument is that we can't. And by "we" I mean not just the government, but anybody.


My paper argues that we avoid these problems with an insurance regime; that financial firms outside the insurance regime should be disallowed from conducting maturity transformation (i.e., they would have to rely on term funding, not money market funding); and that we should develop functional criteria of eligibility for the insurance regime. (By the way, this is not the same thing as "extending" insurance to shadow banks.)


Anyway, these are things worth thinking about. I think the insurance approach needs more serious consideration than it has received -- it's a little lonely over here ...


Best,


Morgan Ricks



See here for nice summary of this approach and link to the underlying academic paper.



One thing sure to bring a tear to the eye of a frugal WalletPop reader is the sight of a product put out to the curb for trash pickup that could have, with a little more care, lasted much longer. To that end, we offer these 10 suggestions on how to stretch the lifespan of your possessions.



1. Quit washing your jeans



How often do you wash your blue jeans? After each wearing? Once a week? Once a month? According to some enthusiasts, you're destroying what should-be a longtime love affair. Blogger Dr. Denim says the most enthusiastic denim lovers will wear their new jeans six months before the first washing, then three months before a second washing.



And these aren't washings as you might picture them. Carl Chiara of Levi Strauss and Co. told the Wall Street Journal that at the six-month mark, he soaks his jeans in the bathtub with some very mild soap and lets them air-dry. That's it.



There is also an environmental spin to this issue: The United Nations put out a video encouraging people to wash their jeans less often.



Heat, water and detergents can make those new jeans look old in a hurry, but that's not such a good thing when the goal is to increase the lifespan of your favorite denims.



2. Dry your razor blades



Among the most overpriced items on the pharmacy shelf, IMHO, is the razor blade. An 8-pack of Gillette Fusion 5-blade cartridges from Amazon costs $2.64 per cartridge. If you go through one every two weeks, you'll spend $68.58 in a year. If you could cut that in half, what would you do with the extra $34 in your pocket?



Could these savings be as simple as drying your blades after each use? Oxidation of the steel blade can dull the cutting edge quicker than wear and tear against your facial hair, and the bathroom is the perfect climate for oxidation: warm and moist. If you store your razor in the shower (guilty!), don't be surprised if you find those telltale specs of rust on your blade after only a few days.



To extend the life of your blade, dry it carefully after use (if you use a hair dryer, waft it over your razor, too) and store it in a drawer away from the sink and shower.



There are a number of devices on the market that promise to resharpen your blades, but little information on whether they really work or not. Have you tried one? What was your experience?



3. Coddle your tires



A set of good tires can set you back $400, so the payoff from getting extra life from them can save you significant dough. Extending their life isn't rocket science, either. The Michigan Natural and Energy Resources Dept. recommends:

  • Keeping them inflated to the proper psi; check weekly. A set of tire pressure valve stem caps can help, and costs less than $10.

  • Rotate your tires every 5,000-8,000 miles.

  • Use the tire size your car was designed for; smaller tires will wear more quickly.

  • Keep your car aligned; misalignment will show up in unusual tread wear.

  • Avoid quick starts and stops. When your tires are smoking, you may be accelerating too fast.

  • If you store tires, stack them on their side in a dry, cool place, no more than four high.


4. Keep your shoes pristine



With the price of shoes today, squeaking out an extra year or two of shoe life can help you save up for that new pair of Manolo Blahniks. Among the tactics you can employ:

  • Buy decent quality. Those half-price shoes will most likely last less than half as long.

  • Alternate your shoes (this applies mostly to men, I believe, since most women don't wear the same shoes day after day). By having two pairs of everyday shoes and alternating them, you give your shoes a chance to breathe and properly dry out.

  • Dry them completely if you've gotten them wet. Consider using a waterproof spray to keep the rain off, especially in the winter if you live in the north.

  • Clean them thoroughly before polishing, and polish often. The polish isn't just cosmetic; it protects the leather.

  • Buy shoes that can be resoled.

  • When shopping for kids' shoes, have them wear heavy socks to reserve a little room for their rapidly growing feet.

  • Break the habit of wedging yourself in and out of shoes without tying or untying the shoelaces.

  • Use a shoehorn for those that fit tightly.


5. Make your perfume last



Perfume is altered by your body chemistry, so perfume will not smell the same on every person. Every perfume goes through three stages after it is applied to your skin: the top note, the middle note and the dry-out note. Depending on how it reacts to your body, these phases may go by quickly or last and last. Work with your perfume purveyor to find a signature scent that has staying power on your skin.



You can also extend the life of your perfume by applying it properly. This begins with moisturization. The perfume will stick to moist skin better than dry, so applying it before dressing, while fresh from the shower, could help it last. Using a non-scented moisturizer on those parts of the skin when you are about to apply it could also help.



Choosing where to apply it can also be a factor. Avoid the "pulse points", those parts of the body where you can clearly detect a pulse, because blood flows close to the skin there, so that skin is warmer -- inside wrists, neck, behind the ears, on the ankles. Apply the perfume on parts of the body insulated with a fat layer (your upper arms, or your outside thighs, for example).



If your scent dies quickly on you, apply lightly but more frequently.



6. Keep that Christmas tree green



Some of the most enthusiastic season celebrators will put up their Christmas trees just after Thanksgiving and keep them up until the New Year. They risk having a dried-out fire hazard sitting in their living room for weeks. But you can take steps to keep that tree remaining supple and green all the way to the take-down.



The first rule: buy fresh. Perhaps you're lucky enough to live where you can pick out and cut down your own; if not, ask the vendor where the tree came from, and how long ago it was cut. Take a look at the needles. According to the National Christmas Tree Association, a fresh fir tree's needles "should break crisply when bent sharply with the fingers -- much like a fresh carrot," while a pine tree's needles will be supple and resilient. Also check for excessive needle loss, wrinkled bark and a musty odor, all signs of a tree too long from the saw. Favor lots that shade their cut trees from the sun.



Before you take home a tree from a tree lot, ask the vendor to cut off an inch from the bottom of the tree, which will help the tree take up water. At home, keep the water reservoir at the base of the tree full of water. Aspirin, sugar and other folklore additives aren't necessary to keep the tree green.



Place the tree away from heater grates, fireplaces and any other source of heat. Don't expose it to direct sunlight, either.



7. Make your clothes last



Not all clothes can go without washing like the blue jeans mentioned above, but there are ways to extend the life of your underwear, children's wear, shirts, blouses, slacks and jammies. These include:


  • Treat spots rather than wash the whole piece of clothing. The new stain-remover pens work very well, and if you can save a washing, that piece of clothing will last longer.

  • Line dry rather than tumble dry. It's not only ecological, it adds that wonderful fresh sunshine smell to all you wear.

  • Avoid using dryer balls; they soften clothes by beating on the fibers, not a recipe for long life.

  • Maintain your body weight. Easier said than done, but some of us eat our way out of clothes long before they wear out.

  • Hang and/or fold your clothes. It's all too easy to toss wrinkled clothes in the wash basket before they've actually been worn enough to warrant washing.

  • Reserve a set of clothes for dirty tasks, and change into them before digging in the yard, changing your car's oil or washing your dog.

  • Use the sniff test to determine if a shirt or blouse is ready for the laundry, rather than automatically toss it in after a single wearing. Ask a loved one's help; your nose is used to your own body odor.

  • Remove and store those extra buttons sewed onto better quality clothing, so you can replace them when needed rather than ditch the piece of clothing.


8. Extend the life of produce



How much of the produce you buy do you end up pitching because it has decayed? Too much, if you're like my household. This is not necessarily inevitable, however. Try these methods:



Rehydrate. Vegetables like lettuce, spinach and celery can be brought back to life when they begin to wilt by soaking them in cold water. Dry well afterward.



Sequester:
Apples will stay edible in the crisper section of your refrigerator for a long time. Put them in perforated plastic bags to help them stay moist, and toss out any that show decay spots; remember the old adage about rotten apples. If you live in a cooler climate with a garage that doesn't freeze, you could store larger quantities of apples there. Keep them away from other fruit and vegetables that over-ripen easily, however; the ethylene gas the apples give off will hasten the ripening of other produce.



Refrigerate: Some fruits do just fine left out on the kitchen counter, but some are best kept in the fridge. These include berries of many types, grapes, cherries, apricots, and vegetables like broccoli, asparagus, lettuce, mushrooms and sweet corn. The University of California has a convenient chart to help determine what goes where.



Freeze: If you find you aren't going to be able to use peaches and green peppers, for example, before they go bad, toss them in the freezer. They'll last for months if properly packaged.



Chill: Some vegetables like potatoes will last a long time in a cool, dry area, perhaps like the far end of your basement or an attached garage. In days of old, root cellars were dug for this purpose.



Breathe: Onions and garlic should have room to breathe, so don't keep them wrapped in plastic or buried in too small a drawer.



You've probably seen ads for plastic produce bags that claim to allow ethylene gas to escape from fruit and vegetables stored within, thereby keeping them from over-ripening. Consumer Reports tests didn't find these claims valid, however.



9. Save that fine wine



Many of us enjoy a glass of wine with a fine meal, but when dining at home, it's not always wise or appropriate to kill the entire bottle, This leaves us with the dilemma of how to properly save the remaining wine so that it doesn't lose its bouquet and flavor.



The answer begins by understanding that oxygen is your wine's enemy, and the less oxygen you can allow to come into contact with your wine, the better it will retain its character. This means merely banging the cork back into the bottle isn't a good idea; you have all that air trapped with it.



One method is to keep on hand an empty half-sized bottle (a split, in wine terms) into which you can decant the wine. Perhaps a Tupperware tub of equal volume might also serve the purpose, but a wine aficionado would be aghast to see you pour a glass of wine from it.



If you are willing to pay some money to solve the problem, one device that helps is a vacuum pump made to fit over the neck of the bottle and suck out that nasty air. The Wine Doctor, however, doesn't care for this technique and conjectures that the vacuum pump pulls up more than just the air in the bottle neck -- it removes gas that is part of the wine itself.



The pricier solution to the problem is to replace the air with an noncorrosive gas such as nitrogen or argon. The Wine Doctor isn't fond of this solution, either, fearing it could degrade the quality of older wines.



In retrospect, perhaps the answer is to drink the rest of the bottle, but do it very, very slowly.



10. Scratch-proof that smart screen




Fellow WalletPop writer Josh Smith turned me on to screen protectors for my HTC Droid Incredible smart phone. Phones such as this or the Apple iPhone allow the user to scroll across the screen with his/her finger. The technology, also used in the iPod Touch and the new, hot iPad, makes browsing a snap, but risks scratching the screen.



A scratched screen is not only unsightly, but it detracts from any resale value. There are a number of third-party screen overlays such as the Zagg Invisibleshield that are virtually impervious to scratches. Hint: You might find a better price buying through Amazon than through Zagg's website.



Those of us with clumsy fingers, prone to drop expensive objects, might also consider a hard-shell case for our device. I use the Otterbox for my Droid, and have dropped my phone a couple of times without damaging it. There are many other brands available for the device of your choice.



Again, shop around before buying it directly from the manufacturer, and you might save substantially.



Monday, October 4, 2010

Making Money Online Forum


-->




  • What is the "SFT"?
    by gregory1972hunt




  • Then now I have a notch in my shootin' iron
    by Vassar Bushmills




  • we should be running as if we are behind
    by proudgop




  • Whatever helps them sleep at night...nt.
    by NightTwister




  • I don't think there's any question about that
    by Neil Stevens




  • Harry claims to be a good Mormon yet
    by ihateliberals




  • Neil, do you think the media are coordinating an attempt at a "snowball effect"?
    by civil_truth




  • The Libera;'s always make up their news as they would like
    by ihateliberals




  • Better chance here than in DE
    by aesthete




  • Converse too
    by JoeG




  • Good thing for us
    by indyjohn




  • Everyone you know should get a copy of this IMO
    by wethepeoplevstheprogressives




  • The Media are absolutely trying to 'gin up some 'momentum'....
    by acat




  • I am expecting freight train interference on Nov. 2nd.
    by acat




  • The party of Hell No
    by natlanthem




  • This isn't just "Whistling" Past the Cemetary....
    by conservativecurmudgeon




  • I have the impression people are "stringing along" the media and pollsters.
    by acat




  • Perhaps the media are trying to start a "snowball effect"
    by civil_truth




  • I'm hoping for bad weather on Nov. 2nd
    by Russ Martin




  • I'm hoping for bad weather on Nov. 2nd
    by Russ Martin




  • Many people care (nt)
    by Neil Stevens




  • The newspapers are desperate and need a bailout
    by izoneguy




  • I read that many of the folks bussed in for the rally actually took advantage of the "free" trip to DC to do some sightseeing....
    by teresakoch




  • I'd believe the pollsters more about this subject
    by janis




  • I think if you live as an artist
    by kyle8




  • making this many elephants disappear is one tough illusion,
    by tngal




  • Something akin, I suppose.
    by msctex




  • It never was "that" way
    by gunsrus




  • What a nice thing to say, Vassar.
    by janis




  • Pollsters are in a platonic fold - that is, they are trying to measure ...
    by acat




  • true, GaGa is a redoo of the whole Madonna
    by kyle8




  • Trying to 'gin up the illusion of 'momentum', perhaps?
    by acat




  • Joel's campaign is really heating up.
    by redneck_hippie




  • Clarification -- not limited to 2005
    by JonMoseley




  • I'm Still Unsure of Polling, This Cycle...
    by The Moat




  • Erick has proved me to be correct
    by VanishingNYRep




  • Thanks mbecker. On those Indies so far.
    by deano64




  • no, and you went too far in your criticism - nt
    by Mike gamecock DeVine




  • Sharron Angle will spank Harry
    by dambama




  • Who cares...
    by neoavatara





Online forums and communities present a largely untapped opportunity for making money — at least according to Dan Gill, cofounder and chief executive of Huddler.


The San Francisco startup is officially launching today. It’s one of those weird launches where the company has actually been working with customers for more than a year, and is only now getting around to telling the media that it exists. Gill said he wanted to make sure the technology was solid before doing too much to publicize it and attract competition.


Community-building software is a broad category, but Huddler approaches the market with a specific audience and mission. It’s looking for popular, product-focused forums that are built on either vBulletin or phpBB technology. Huddler contacts the owner of the site, offering to modernize the forum and bring in more money too.


Gill gave me a long list of benefits that Huddler can offer over older platforms. It gives the sites a makeover, so they look a bit less old-fashioned, not to mention more advertising-friendly. It optimizes the pages for search engines, and also makes them easier to share through Facebook Connect. And all the software is hosted online, rather than installed on someone’s computer, which means there’s less hassle for whoever’s managing the site.


Financially, there’s not much risk to the forum owner, since the software is free. Huddler is only paid by through a percentage of the increased revenue that it brings to a site. That revenue boost comes in a number of ways, Gill said — since the sites are product-focused, Huddler creates a product page with a link where visitors can buy the item in question. It also allows companies selling related products to create their own pages on the forum and engage with the community. And of course the sites can run advertising.


The transition to Huddler can be a challenging one because of the technology issues, as well as the likelihood that change will upset some forum members. Gill didn’t offer any details, but he hinted that he has seen his share of angry comments from users who didn’t like a new forum. But Huddler has become more proficient at both moving content to a new site and preparing users for the change, he said.


There are now 24 sites using Huddler, adding up to a total of 9 million unique monthly visitors. The success stories include EpicSki, which saw a 70 percent increase in natural search traffic after switching to Huddler, and DenimBlog, which doubled pageviews in two months and is now bringing in three times the amount of revenue.


Huddler raised $5.5 million in funding from New Enterprise Associates last year. For now, the company is focusing on existing forums because they’ve already got the audience, but Gill said, “There’s no reason you won’t be able to start your own Huddles in the future.”


[image via Flickr/Daniel Borman]


Next Story: Salesforce: Yes, Chatter really does improve productivity Previous Story: Otoy scores important deals for its server gaming technology




This Week&#39;s Health Industry <b>News</b> - NYTimes.com

Decisions on several major drug treatments are expected.

Midterm election results could mean bad <b>news</b> for climate change <b>...</b>

Dem-originated energy legislation, including cap and trade, may be on life support under a GOP House majority.

103 murders up to end of 3rd quarter - Stabroek <b>News</b>

20% above last year's total With the third quarter of this year gone there have been 103 murders which is 20% (all figures rounded) more than the total.


eric seiger eric seiger

-->




  • What is the "SFT"?
    by gregory1972hunt




  • Then now I have a notch in my shootin' iron
    by Vassar Bushmills




  • we should be running as if we are behind
    by proudgop




  • Whatever helps them sleep at night...nt.
    by NightTwister




  • I don't think there's any question about that
    by Neil Stevens




  • Harry claims to be a good Mormon yet
    by ihateliberals




  • Neil, do you think the media are coordinating an attempt at a "snowball effect"?
    by civil_truth




  • The Libera;'s always make up their news as they would like
    by ihateliberals




  • Better chance here than in DE
    by aesthete




  • Converse too
    by JoeG




  • Good thing for us
    by indyjohn




  • Everyone you know should get a copy of this IMO
    by wethepeoplevstheprogressives




  • The Media are absolutely trying to 'gin up some 'momentum'....
    by acat




  • I am expecting freight train interference on Nov. 2nd.
    by acat




  • The party of Hell No
    by natlanthem




  • This isn't just "Whistling" Past the Cemetary....
    by conservativecurmudgeon




  • I have the impression people are "stringing along" the media and pollsters.
    by acat




  • Perhaps the media are trying to start a "snowball effect"
    by civil_truth




  • I'm hoping for bad weather on Nov. 2nd
    by Russ Martin




  • I'm hoping for bad weather on Nov. 2nd
    by Russ Martin




  • Many people care (nt)
    by Neil Stevens




  • The newspapers are desperate and need a bailout
    by izoneguy




  • I read that many of the folks bussed in for the rally actually took advantage of the "free" trip to DC to do some sightseeing....
    by teresakoch




  • I'd believe the pollsters more about this subject
    by janis




  • I think if you live as an artist
    by kyle8




  • making this many elephants disappear is one tough illusion,
    by tngal




  • Something akin, I suppose.
    by msctex




  • It never was "that" way
    by gunsrus




  • What a nice thing to say, Vassar.
    by janis




  • Pollsters are in a platonic fold - that is, they are trying to measure ...
    by acat




  • true, GaGa is a redoo of the whole Madonna
    by kyle8




  • Trying to 'gin up the illusion of 'momentum', perhaps?
    by acat




  • Joel's campaign is really heating up.
    by redneck_hippie




  • Clarification -- not limited to 2005
    by JonMoseley




  • I'm Still Unsure of Polling, This Cycle...
    by The Moat




  • Erick has proved me to be correct
    by VanishingNYRep




  • Thanks mbecker. On those Indies so far.
    by deano64




  • no, and you went too far in your criticism - nt
    by Mike gamecock DeVine




  • Sharron Angle will spank Harry
    by dambama




  • Who cares...
    by neoavatara





Online forums and communities present a largely untapped opportunity for making money — at least according to Dan Gill, cofounder and chief executive of Huddler.


The San Francisco startup is officially launching today. It’s one of those weird launches where the company has actually been working with customers for more than a year, and is only now getting around to telling the media that it exists. Gill said he wanted to make sure the technology was solid before doing too much to publicize it and attract competition.


Community-building software is a broad category, but Huddler approaches the market with a specific audience and mission. It’s looking for popular, product-focused forums that are built on either vBulletin or phpBB technology. Huddler contacts the owner of the site, offering to modernize the forum and bring in more money too.


Gill gave me a long list of benefits that Huddler can offer over older platforms. It gives the sites a makeover, so they look a bit less old-fashioned, not to mention more advertising-friendly. It optimizes the pages for search engines, and also makes them easier to share through Facebook Connect. And all the software is hosted online, rather than installed on someone’s computer, which means there’s less hassle for whoever’s managing the site.


Financially, there’s not much risk to the forum owner, since the software is free. Huddler is only paid by through a percentage of the increased revenue that it brings to a site. That revenue boost comes in a number of ways, Gill said — since the sites are product-focused, Huddler creates a product page with a link where visitors can buy the item in question. It also allows companies selling related products to create their own pages on the forum and engage with the community. And of course the sites can run advertising.


The transition to Huddler can be a challenging one because of the technology issues, as well as the likelihood that change will upset some forum members. Gill didn’t offer any details, but he hinted that he has seen his share of angry comments from users who didn’t like a new forum. But Huddler has become more proficient at both moving content to a new site and preparing users for the change, he said.


There are now 24 sites using Huddler, adding up to a total of 9 million unique monthly visitors. The success stories include EpicSki, which saw a 70 percent increase in natural search traffic after switching to Huddler, and DenimBlog, which doubled pageviews in two months and is now bringing in three times the amount of revenue.


Huddler raised $5.5 million in funding from New Enterprise Associates last year. For now, the company is focusing on existing forums because they’ve already got the audience, but Gill said, “There’s no reason you won’t be able to start your own Huddles in the future.”


[image via Flickr/Daniel Borman]


Next Story: Salesforce: Yes, Chatter really does improve productivity Previous Story: Otoy scores important deals for its server gaming technology




This Week&#39;s Health Industry <b>News</b> - NYTimes.com

Decisions on several major drug treatments are expected.

Midterm election results could mean bad <b>news</b> for climate change <b>...</b>

Dem-originated energy legislation, including cap and trade, may be on life support under a GOP House majority.

103 murders up to end of 3rd quarter - Stabroek <b>News</b>

20% above last year's total With the third quarter of this year gone there have been 103 murders which is 20% (all figures rounded) more than the total.


eric seiger eric seiger


Wang Center lobby diptych by Chris Devers





















































Saturday, October 2, 2010

Making Money Your


Comments


Subscribe to comments for this post OR Subscribe to comments for all ReadWriteCloud posts










  1. Thanks for sharing this post!



     Posted by: JiHye |
    September 26, 2010 7:19 PM




















  2. The Twilio Fund for startups is an awesome idea.



    Posted by: Richard Uren |
    September 27, 2010 3:00 AM




















  3. Thanks for posting this tips. There are a lot of SaaS applications out on the web and only a few of them are successful. Personally, I think Basecamp (Project Management System) opened everyone's eyes on how to present a SaaS.



    To anyone that found this post helpful - check out this book as well -



    Free: The Future of a Radical Price by Chris Anderson



    Posted by: avisra |
    September 27, 2010 5:26 AM




















  4. "It's a formula that doesn't come up with the price by adding up the costs and then tacking on enough to make a profit."



    Interesting. It'll work for a while, but once there are a couple of similar competitors, prices will be driven down to costs plus a small delta. So make hay while the sun shines!



    Posted by: Sam Mason |
    September 27, 2010 5:38 AM




















  5. The SaaS model almost demands value-based pricing, because most of the costs are fixed. The cost per user will be determined by the number of users, which is impossible to predict when you're first setting prices.



    Having said that, if you price it too high or don't watch your costs, you leave yourself vulnerable.



    Six Apart is a good example of a company that never figured out how to price their product.



    Posted by: Barry Parr |
    September 27, 2010 9:21 AM




















  6. C'mon folks. Twilio isn't a SaaS, it's a VoIP reseller.



    Mutton isn't lamb is it?



    Posted by: James Barnes |
    September 27, 2010 11:47 PM






















  7. 09/10/10 North Weymouth, Massachusetts — Harrisburg, Pennsylvania, is defaulting; Half Moon Bay, California, is disincorporating; and the City of Miami, Florida, declared a “state of fiscal urgency,” then broke contracts with workers. Yet, Pennsylvania, California, and Florida municipal bond funds managed by Blackrock are trading at or near 52-week highs.


    Short sales look timely. Still, there are advantages to a buy side study. First, when the time comes, the opportunities will be broader. Second, the decision to buy will be more a case of negation than attraction. Ruling out unsavory bonds when selecting what to buy will often replicate the process of choosing what to short.


    Looking through the wreckage of the 1930s and of the 1970s, there was probably more money lost by premature investments than made by those who waited. This was on the short and long side. New York City is a case in point. Its bust in the 1970s was expected. The stock market had tumbled, a commercial real estate binge of unparalleled excess had desecrated the skyline (new commercial space constructed between 1968 and 1970 exceeded 100% of the city’s commercial building between the World Wars), and – this is as predictable as night following day – from 1968 to 1970, 18 of the largest U.S. corporations left the city and 14 more announced their departure. These included American Can, PepsiCo, General Foods, U.S Tobacco and Shell Oil. Over 1.1 million New Yorkers emigrated from the city in the early and mid-1970s.


    In other words, it was so obvious that New York City could not pay its bills that it was too obvious. Anecdotally, there were more investors who shorted New York City too early than those who waited and made money.


    By the mid-1970s all New York City bonds were trading for approximately $25 ($100 being par). This was 1933 again, when all City of Miami bonds (yields ranged from 4-3/4% to 5-1/2%, maturities from 1935 to 1955) were quoted at $26. In both cases, the market sulked; yet, in both cases, there were bargains for those who were willing to read legal documents. One such case will be discussed below.


    All finance is a reenactment. In his seminal study, Municipal Bonds: A Century of Experience (1936), A. M. Hillhouse wrote: “The major portion of over-bonding by municipalities arises out of real estate booms.” As precedent, Hillhouse quoted H. C. Adams, who wrote in 1890 (Public Debts): “he bonding of a town, and the expenditure of the money procured in showy works, is the occasion of gain to those who speculate in real estate….” Hillhouse, having quoted Adams’ observations of a previous property-boom, municipal-bond bust, should have known better than to write: “There will be no justification for a city [in the future to use] the excuse… that its tax revenues have dried up in times of falling property values.” So, if you miss this one, your children will have the same opportunity.


    As for the current wasteland, revenue bonds are a choicer flock to choose from than general obligation bonds. The following distinction between the two is extracted from my seminal study (The Coming Collapse of the Municipal Bond Market): “Revenue bonds are repaid using the revenue generated by the specific project the bonds are issued to fund (fees from a public parking garage, for example).” General obligation bonds are thought to be safer, at least they are advertised as such, because “they are backed by the full faith and credit of the issuing municipality. This means that the municipality commits its full resources to paying bondholders, including general taxation and the ability to raise more funds through credit. The ability to back up bond payments with tax funds is what makes general obligation bonds distinct from revenue bonds.”


    However, it is not possible to draw blood from a stone and we will soon see municipalities that can not meet their bond commitments unless they discover an oil field larger than BP’s folly. Half Moon Bay, California, may already meet this ignoble state. From recent reports, the budget and books are so unintelligible that the city is disincorporating and may become an appendage to San Mateo County. Half Moon Bay’s bonds and yawning deficit will presumably be the burden of San Mateo County.


    As a side note, the depth of incompetence on display in this instance would not be tolerated in a grammar school Citizenship Day. Given the state of the country, there will be even more amazing feats of fiscal suicide. Another participant is Standard & Poor’s, which stamped a AA- rating on $18 million of Half Moon Bay debt issued in 2009. Bondholders note: do not expect logic to guide negotiated workouts.


    As for the bondholder, there are several difficulties here. Disincorporation has few if any legal precedents in California. (“It’s an option that hasn’t been tried in the state since 1972, when the tiny city of Cabazon (about 2,000 people) disincorporated.” – San Mateo County Times, August 27, 2010) The Cabazon precedent is not one to take on faith. Half Moon Bay and San Mateo County may have competing interests. A judge may have different ideas yet about how Half Moon Bay should resolve an $18 million lawsuit that the city lost related to development rights on a 24-acre property.


    Just where do present circumstances leave the debt holder? That is, the owners of Half Moon Bay’s $18 million issue of Judgment Obligation bonds. And what of the free-for-all that follows? Propzero.com, jumping into the Half Moon Bay debate, suggests that disincorporation “may be the answer for many California cities struggling with too many spending commitments and not enough money. Digging out of budget holes may be harder than simply shutting things down.”


    As goes Half Moon Bay, so goes the country, or so it seems. If San Mateo County is stuck with the Judgment Obligation bonds, and a large annual deficit, it is a sure bet the county will appeal to the state; Governor Schwarznegger will appeal to President Obama; and the president will appeal – to Congress?


    It was easier to bottom fish among CDOs that were trading at $15 (as a group) in 2008 than to wager on these contingencies. Revenue bonds are comparatively easy to understand. In a large-scale, municipal-bond swoon, revenue bonds will sell off. That will be true even if these are water bonds, supported by the revenue that customers pay for services; even if these revenues cannot be touched by the grasping Yoga Instructors’ Union. (Half Moon Bay residents are distraught at the loss of municipal yoga instruction – San Mateo County Times.)


    We return to New York City to note the lack of perceptiveness in a time of chaos. In April 1975, the city  defaulted on a short-term note. It missed an interest payment (maybe more than one, it isn’t clear). The coupon was eventually paid, but the “New York City default” was highly publicized.


    The Municipal Assistance Corporation (MAC) was formed. In The Bond Book, Annette Thau explained that MAC bonds were not obligations of New York City: “The revenues to pay debt service were backed, not by the taxing power of the city, but by the state of New York, and by a special lien on the city’s sales tax and… on a stock transfer tax.” These were revenue bonds that initially yielded “10% as compared to 8% for securities with comparable rating and maturity.”


    Thau went on to tell her readers that the winning team does its homework: “This episode demonstrates why it pays, literally, to be very precise about exactly which revenue streams back debt service. In this instance, MAC bonds were tarred by the woes of the city, even though they were not obligations of the city….”


    Revenues used to pay MAC bondholders could not flow to the city until the coupons were already met. This is true of services in different municipalities today. Utilities often fall in this category. Advanced critical reading skills are a prerequisite to distinguish a $25 from a $75 bond.


    What of critical services in municipalities without predictable sources of revenue? In July, Indianapolis, Indiana, decided to sell its water and sewer utilities. In August, San Jose, California, discussed privatizing its water utility. There are many other such discussions. The media reported both the Indianapolis and San Jose decisions as sales. From precedent, the transactions may be more complicated than that.


    It would be unusual for a local government to relinquish all control. There are many different possible arrangements with investors. At one end, there have been attempts to issue corporate stock in the municipality. This was proposed in Coral Gables, Florida, during the 1930s. It did not work but investment bankers are more inventive today. (Or, maybe not. Assets to be pledged by Coral Gables included “the municipal golf course and club house, the Venetian pool, the Coliseum….” Maybe not the one in Rome, but investment bankers are inventive.)


    Probably the most likely arrangements are Public-Private Partnerships. In such partnerships, the investor, a “concessionaire,” steps in after bonds stand no chance of repayment. These might be for a vital service such as a water system, airport, or toll road. Concessionaires pay off all or a portion of the debt in exchange for the right to operate the asset for a negotiated return. Internal rates of return generally fall between 13% – 20%. This is a very simplified description.


    There are many other investment approaches that haven’t been mentioned. Those mentioned are merely outlined. If it is not obvious, it must be emphasized how preliminary this discussion has been before making an investment. The most important advice here, on the short or long side, is to be patient, to understand the documents of the security, the laws and covenants that bind related parties, and to know the history of municipal bond defaults. This will open the investor’s imagination to the most improbable scenarios.


    Regards,


    Frederick Sheehan,

    for The Daily Reckoning


    [For more of Frederick Sheehan's perspective you can visit his blogs here and at www.AuContrarian.com. You can also purchase his book, Panderer to Power: The Untold Story of How Alan Greenspan Enriched Wall Street and Left a Legacy of Recession (McGraw-Hill, 2009), here.]




    Small Business <b>News</b>: The White Paper Overview

    Pundits still say they are a great way to develop credibility for your business easy to distribute in their popular current PDF format and also, if done right,

    Catherine Herridge - Fox <b>News</b> | Gender Discrimination | Age | Mediaite

    The US Equal Employment Opportunity Commission filed a complaint yesterday against Fox News for a gender and age discrimination case dating back to 2007. The FNC correspondent, Catherine Herridge, is still an employee with the company, ...

    <b>News</b> Corp. Donates $1 Million to U.S. Chamber of Commerce <b>...</b>

    The donation is the News Corporation's second known contribution to a group that is advertising heavily to support Republicans this year.


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    Make Your Own Cards by coreymarie♥com


    Small Business <b>News</b>: The White Paper Overview

    Pundits still say they are a great way to develop credibility for your business easy to distribute in their popular current PDF format and also, if done right,

    Catherine Herridge - Fox <b>News</b> | Gender Discrimination | Age | Mediaite

    The US Equal Employment Opportunity Commission filed a complaint yesterday against Fox News for a gender and age discrimination case dating back to 2007. The FNC correspondent, Catherine Herridge, is still an employee with the company, ...

    <b>News</b> Corp. Donates $1 Million to U.S. Chamber of Commerce <b>...</b>

    The donation is the News Corporation's second known contribution to a group that is advertising heavily to support Republicans this year.


    bench craft company rip off bench craft company rip off

    Comments


    Subscribe to comments for this post OR Subscribe to comments for all ReadWriteCloud posts










    1. Thanks for sharing this post!



       Posted by: JiHye |
      September 26, 2010 7:19 PM




















    2. The Twilio Fund for startups is an awesome idea.



      Posted by: Richard Uren |
      September 27, 2010 3:00 AM




















    3. Thanks for posting this tips. There are a lot of SaaS applications out on the web and only a few of them are successful. Personally, I think Basecamp (Project Management System) opened everyone's eyes on how to present a SaaS.



      To anyone that found this post helpful - check out this book as well -



      Free: The Future of a Radical Price by Chris Anderson



      Posted by: avisra |
      September 27, 2010 5:26 AM




















    4. "It's a formula that doesn't come up with the price by adding up the costs and then tacking on enough to make a profit."



      Interesting. It'll work for a while, but once there are a couple of similar competitors, prices will be driven down to costs plus a small delta. So make hay while the sun shines!



      Posted by: Sam Mason |
      September 27, 2010 5:38 AM




















    5. The SaaS model almost demands value-based pricing, because most of the costs are fixed. The cost per user will be determined by the number of users, which is impossible to predict when you're first setting prices.



      Having said that, if you price it too high or don't watch your costs, you leave yourself vulnerable.



      Six Apart is a good example of a company that never figured out how to price their product.



      Posted by: Barry Parr |
      September 27, 2010 9:21 AM




















    6. C'mon folks. Twilio isn't a SaaS, it's a VoIP reseller.



      Mutton isn't lamb is it?



      Posted by: James Barnes |
      September 27, 2010 11:47 PM






















    7. 09/10/10 North Weymouth, Massachusetts — Harrisburg, Pennsylvania, is defaulting; Half Moon Bay, California, is disincorporating; and the City of Miami, Florida, declared a “state of fiscal urgency,” then broke contracts with workers. Yet, Pennsylvania, California, and Florida municipal bond funds managed by Blackrock are trading at or near 52-week highs.


      Short sales look timely. Still, there are advantages to a buy side study. First, when the time comes, the opportunities will be broader. Second, the decision to buy will be more a case of negation than attraction. Ruling out unsavory bonds when selecting what to buy will often replicate the process of choosing what to short.


      Looking through the wreckage of the 1930s and of the 1970s, there was probably more money lost by premature investments than made by those who waited. This was on the short and long side. New York City is a case in point. Its bust in the 1970s was expected. The stock market had tumbled, a commercial real estate binge of unparalleled excess had desecrated the skyline (new commercial space constructed between 1968 and 1970 exceeded 100% of the city’s commercial building between the World Wars), and – this is as predictable as night following day – from 1968 to 1970, 18 of the largest U.S. corporations left the city and 14 more announced their departure. These included American Can, PepsiCo, General Foods, U.S Tobacco and Shell Oil. Over 1.1 million New Yorkers emigrated from the city in the early and mid-1970s.


      In other words, it was so obvious that New York City could not pay its bills that it was too obvious. Anecdotally, there were more investors who shorted New York City too early than those who waited and made money.


      By the mid-1970s all New York City bonds were trading for approximately $25 ($100 being par). This was 1933 again, when all City of Miami bonds (yields ranged from 4-3/4% to 5-1/2%, maturities from 1935 to 1955) were quoted at $26. In both cases, the market sulked; yet, in both cases, there were bargains for those who were willing to read legal documents. One such case will be discussed below.


      All finance is a reenactment. In his seminal study, Municipal Bonds: A Century of Experience (1936), A. M. Hillhouse wrote: “The major portion of over-bonding by municipalities arises out of real estate booms.” As precedent, Hillhouse quoted H. C. Adams, who wrote in 1890 (Public Debts): “he bonding of a town, and the expenditure of the money procured in showy works, is the occasion of gain to those who speculate in real estate….” Hillhouse, having quoted Adams’ observations of a previous property-boom, municipal-bond bust, should have known better than to write: “There will be no justification for a city [in the future to use] the excuse… that its tax revenues have dried up in times of falling property values.” So, if you miss this one, your children will have the same opportunity.


      As for the current wasteland, revenue bonds are a choicer flock to choose from than general obligation bonds. The following distinction between the two is extracted from my seminal study (The Coming Collapse of the Municipal Bond Market): “Revenue bonds are repaid using the revenue generated by the specific project the bonds are issued to fund (fees from a public parking garage, for example).” General obligation bonds are thought to be safer, at least they are advertised as such, because “they are backed by the full faith and credit of the issuing municipality. This means that the municipality commits its full resources to paying bondholders, including general taxation and the ability to raise more funds through credit. The ability to back up bond payments with tax funds is what makes general obligation bonds distinct from revenue bonds.”


      However, it is not possible to draw blood from a stone and we will soon see municipalities that can not meet their bond commitments unless they discover an oil field larger than BP’s folly. Half Moon Bay, California, may already meet this ignoble state. From recent reports, the budget and books are so unintelligible that the city is disincorporating and may become an appendage to San Mateo County. Half Moon Bay’s bonds and yawning deficit will presumably be the burden of San Mateo County.


      As a side note, the depth of incompetence on display in this instance would not be tolerated in a grammar school Citizenship Day. Given the state of the country, there will be even more amazing feats of fiscal suicide. Another participant is Standard & Poor’s, which stamped a AA- rating on $18 million of Half Moon Bay debt issued in 2009. Bondholders note: do not expect logic to guide negotiated workouts.


      As for the bondholder, there are several difficulties here. Disincorporation has few if any legal precedents in California. (“It’s an option that hasn’t been tried in the state since 1972, when the tiny city of Cabazon (about 2,000 people) disincorporated.” – San Mateo County Times, August 27, 2010) The Cabazon precedent is not one to take on faith. Half Moon Bay and San Mateo County may have competing interests. A judge may have different ideas yet about how Half Moon Bay should resolve an $18 million lawsuit that the city lost related to development rights on a 24-acre property.


      Just where do present circumstances leave the debt holder? That is, the owners of Half Moon Bay’s $18 million issue of Judgment Obligation bonds. And what of the free-for-all that follows? Propzero.com, jumping into the Half Moon Bay debate, suggests that disincorporation “may be the answer for many California cities struggling with too many spending commitments and not enough money. Digging out of budget holes may be harder than simply shutting things down.”


      As goes Half Moon Bay, so goes the country, or so it seems. If San Mateo County is stuck with the Judgment Obligation bonds, and a large annual deficit, it is a sure bet the county will appeal to the state; Governor Schwarznegger will appeal to President Obama; and the president will appeal – to Congress?


      It was easier to bottom fish among CDOs that were trading at $15 (as a group) in 2008 than to wager on these contingencies. Revenue bonds are comparatively easy to understand. In a large-scale, municipal-bond swoon, revenue bonds will sell off. That will be true even if these are water bonds, supported by the revenue that customers pay for services; even if these revenues cannot be touched by the grasping Yoga Instructors’ Union. (Half Moon Bay residents are distraught at the loss of municipal yoga instruction – San Mateo County Times.)


      We return to New York City to note the lack of perceptiveness in a time of chaos. In April 1975, the city  defaulted on a short-term note. It missed an interest payment (maybe more than one, it isn’t clear). The coupon was eventually paid, but the “New York City default” was highly publicized.


      The Municipal Assistance Corporation (MAC) was formed. In The Bond Book, Annette Thau explained that MAC bonds were not obligations of New York City: “The revenues to pay debt service were backed, not by the taxing power of the city, but by the state of New York, and by a special lien on the city’s sales tax and… on a stock transfer tax.” These were revenue bonds that initially yielded “10% as compared to 8% for securities with comparable rating and maturity.”


      Thau went on to tell her readers that the winning team does its homework: “This episode demonstrates why it pays, literally, to be very precise about exactly which revenue streams back debt service. In this instance, MAC bonds were tarred by the woes of the city, even though they were not obligations of the city….”


      Revenues used to pay MAC bondholders could not flow to the city until the coupons were already met. This is true of services in different municipalities today. Utilities often fall in this category. Advanced critical reading skills are a prerequisite to distinguish a $25 from a $75 bond.


      What of critical services in municipalities without predictable sources of revenue? In July, Indianapolis, Indiana, decided to sell its water and sewer utilities. In August, San Jose, California, discussed privatizing its water utility. There are many other such discussions. The media reported both the Indianapolis and San Jose decisions as sales. From precedent, the transactions may be more complicated than that.


      It would be unusual for a local government to relinquish all control. There are many different possible arrangements with investors. At one end, there have been attempts to issue corporate stock in the municipality. This was proposed in Coral Gables, Florida, during the 1930s. It did not work but investment bankers are more inventive today. (Or, maybe not. Assets to be pledged by Coral Gables included “the municipal golf course and club house, the Venetian pool, the Coliseum….” Maybe not the one in Rome, but investment bankers are inventive.)


      Probably the most likely arrangements are Public-Private Partnerships. In such partnerships, the investor, a “concessionaire,” steps in after bonds stand no chance of repayment. These might be for a vital service such as a water system, airport, or toll road. Concessionaires pay off all or a portion of the debt in exchange for the right to operate the asset for a negotiated return. Internal rates of return generally fall between 13% – 20%. This is a very simplified description.


      There are many other investment approaches that haven’t been mentioned. Those mentioned are merely outlined. If it is not obvious, it must be emphasized how preliminary this discussion has been before making an investment. The most important advice here, on the short or long side, is to be patient, to understand the documents of the security, the laws and covenants that bind related parties, and to know the history of municipal bond defaults. This will open the investor’s imagination to the most improbable scenarios.


      Regards,


      Frederick Sheehan,

      for The Daily Reckoning


      [For more of Frederick Sheehan's perspective you can visit his blogs here and at www.AuContrarian.com. You can also purchase his book, Panderer to Power: The Untold Story of How Alan Greenspan Enriched Wall Street and Left a Legacy of Recession (McGraw-Hill, 2009), here.]




      bench craft company rip off

      Small Business <b>News</b>: The White Paper Overview

      Pundits still say they are a great way to develop credibility for your business easy to distribute in their popular current PDF format and also, if done right,

      Catherine Herridge - Fox <b>News</b> | Gender Discrimination | Age | Mediaite

      The US Equal Employment Opportunity Commission filed a complaint yesterday against Fox News for a gender and age discrimination case dating back to 2007. The FNC correspondent, Catherine Herridge, is still an employee with the company, ...

      <b>News</b> Corp. Donates $1 Million to U.S. Chamber of Commerce <b>...</b>

      The donation is the News Corporation's second known contribution to a group that is advertising heavily to support Republicans this year.


      bench craft company rip off bench craft company rip off

      Small Business <b>News</b>: The White Paper Overview

      Pundits still say they are a great way to develop credibility for your business easy to distribute in their popular current PDF format and also, if done right,

      Catherine Herridge - Fox <b>News</b> | Gender Discrimination | Age | Mediaite

      The US Equal Employment Opportunity Commission filed a complaint yesterday against Fox News for a gender and age discrimination case dating back to 2007. The FNC correspondent, Catherine Herridge, is still an employee with the company, ...

      <b>News</b> Corp. Donates $1 Million to U.S. Chamber of Commerce <b>...</b>

      The donation is the News Corporation's second known contribution to a group that is advertising heavily to support Republicans this year.


      bench craft company rip off bench craft company rip off

      Small Business <b>News</b>: The White Paper Overview

      Pundits still say they are a great way to develop credibility for your business easy to distribute in their popular current PDF format and also, if done right,

      Catherine Herridge - Fox <b>News</b> | Gender Discrimination | Age | Mediaite

      The US Equal Employment Opportunity Commission filed a complaint yesterday against Fox News for a gender and age discrimination case dating back to 2007. The FNC correspondent, Catherine Herridge, is still an employee with the company, ...

      <b>News</b> Corp. Donates $1 Million to U.S. Chamber of Commerce <b>...</b>

      The donation is the News Corporation's second known contribution to a group that is advertising heavily to support Republicans this year.


      bench craft company rip off bench craft company rip off












































Friday, October 1, 2010

Making Money Off Youtube

After 10 years of preaching the merits of search engine optimization to sceptical business owners, I’ve found there’s a new challenge in online marketing and it’s a funny one.


Nearly all business owners I meet think they should use social media marketing to promote their businesses, but a good number have a real aversion to using social networking channels.


I am finding many people are afraid that if they don’t start using social media they’ll end up behind their competition – or even that they are just going to be missing out on this ‘next big thing’. I’ll be called in for a consultation on using social media for a business, and after discussing the ins and outs of a successful social media campaign, I see there’s something not quite clicking — but as averse to using social media the client may be, he still feels that he must use it.


Do you convince such people that they need to push on, as social media marketing is a necessity these days, or is social media just not for everyone?


Whilst we’ve all heard the benefits of using social media to promote businesses, the dilemma is that using social media as an effective marketing tool also requires:



  • some technical ability (albeit pretty basic);

  • time, when you may already have issues with time management;

  • putting yourself ‘out there’, the social aspect of social media is intimidating to many;

  • creative writing skills;

  • buy-in from management that may be concerned about dealing with unfriendly comments, time and money spent, etc.;

  • a budget to hire a professional to get started or run your campaign, if you just cannot manage it internally.


Even after discussing the ways of managing all of these issues – sometimes over and over again – I still get resistance in many cases.


“I can’t see myself telling the world what I’m having for breakfast.”


“I just don’t get Facebook.”


“It’s just not ME!”


So I’ve become a Social Media Marketing Evangelist, and I’ve been able to convert nearly all of those ‘with little faith’ through:



  • inspiring with case studies of related businesses that have shown real results through social media marketing;

  • brain storming content ideas related to the areas of the business that the client is most passionate about;

  • using channels that are most suited to the clients skills and interests – videos for YouTube may really excite a person less inclined to write blog posts;

  • working out a time management plan that fits with the clients’ other responsibilities;

  • identifying others that may assist the client (at no or low cost) – teenage children are a good resource for sole traders, while using a variety of staff members works in larger organisations;

  • looking at the higher cost of alternative ‘traditional’ offline or PPC advertising;

  • showing how to set a realistic budget for social media marketing in case professional assistance is needed on a regular basis;

  • setting up tools for integrating accounts and automated posting;

  • discussing the other benefits of using social media – communicating with and retaining existing customers, networking, keeping tabs on competitors, etc.;

  • meeting the sceptical parties in an organisation to get their buy-in and discuss setting up a social media marketing plan and policy.


Usually at some point along this path I see the client become more comfortable with using social media.  Most become full converts after signing on new clients and making more sales through their social media efforts, for example:




  • a small business owner, who barely used email a year ago, is now happily chatting with prospective clients on Twitter on a daily basis;

  • a sole trader that couldn’t see himself ‘rattling on about my daily habits online’, has a popular YouTube channel showing off his services;

  • a marketing assistant that had to struggle with the business owner for the okay set up a social media campaign, now amazes him with the number of sales they get through their Facebook page and Twitter.


There are still those who just don’t get it and may never get it.  They may have heartedly set up a Facebook Pages that is only posted to once a month, or Twitter accounts that have just the very first post from a training session. They are not going to see much result from such efforts and this will probably confirm their fears that Social Media Marketing is NOT for them or doesn’t work altogether.


Perhaps the super sceptics will have to take their chances using more traditional marketing methods, but as there has been such a shift in marketing practices toward using social media, they may very well fall behind their competitors and will have to come to terms with it sooner or later. In this case they are probably best off hiring a professional social media consultant to run their campaigns for them.


Social Media Marketing may not suit everyone initially, but it’s definitely something that business owners, marketing and sales staff do need to come to terms with to be competitive in the business world today.



Normally, we assume you’ve missed a few posts here and there because you’ve been outside enjoying the last days of summer. But given the impending Hurricane and crippling heatwave, we sincerely hope you’ve been inside this past week. So what’s your excuse?

If you still have catching up to do, we’re back with another list of resources from the past week or so.

Our Social Media section can help you gear up for Fantasy Football season, Watch the US Open, or break down the news with some insightful infographics. Tech and Mobile offers a guide on making your own ringtones, using class='blippr-nobr'>Gmail’sclass="blippr-nobr">Gmail priority inbox, and a slew of iPhoneclass="blippr-nobr">iPhone tips and tricks. Business comes packed with SEO tips, response plans to social media attacks, and advice on incorporating your startup.

Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time.

id="more-372470">

Social Media/>

  • Top 10 Fantasy Football Sites to Help You Win/> Here are 10 websites that might give you the winning edge over your fantasy football competition.
  • 10 Incredibly Inspirational Moments on YouTube /> class='blippr-nobr'>YouTubeclass="blippr-nobr">YouTube isn’t just for kittens, cute kids, and confabulating celebrities. It’s also home to some of the most inspiring historical moments ever captured on camera.
  • 7 Services That Will Suggest Things You Like/> Unlimited choice (especially on the web) is not always a good thing. These 7 sites use can help narrow down the agonizing list of possibilities in a variety of areas.
  • 5 Fun FarmVille Accessories/> 80 million virtual farmers can’t be wrong! Show off your social gaming addiction with these 5 hilarious accessories.
  • HOW TO: Follow the US Open with Social Media/> We’ve collected some easy, free and totally legal ways to watch and follow the US Open on the web and via social media.
  • 10 of the Web’s Most Insightful News Infographics/> A picture is worth a thousand words. But if you include an entire database, make it interactive, and add filtering options, the word-to-picture exchange rate is even better.
  • How Social Data Built a Better Health Care App/> It’s not often that the U.S. government uses social media or open source data to solve a problem, but the NIH’s recent project “Pillbox” is an exception with a lot of potential.
  • HOW TO: Score the Best Fashion Deals on the Social Web/> Just because the economy is still depressed doesn’t mean your wardrobe has to be. Check out all these great discount fashion destinations on the social web.
  • Social Media Grammar: The “Checkin” Conundrum/> So you want to write about class='blippr-nobr'>Foursquareclass="blippr-nobr">Foursquare, but is it “check in,” “checkin,” or “check-in?” We have the answers, which are sure to please even the sternest grammarian.

For more social media news and resources, you can follow class='blippr-nobr'>Mashable’sclass="blippr-nobr">Mashable social media channel on Twitterclass="blippr-nobr">Twitter and become a fan on Facebookclass="blippr-nobr">Facebook.

Tech & Mobile/>

  • HOW TO: Make Free iPhone Ringtones/> You don’t need to spend extra money to turn your favorite song into an iPhone ringtone. You can do it right in iTunes. Here’s how.
  • 6 Job Search Tips for Aspiring Programmers/> 6 job search tips from the people who hire programmers about how you can land your dream job.
  • 8 Free BlackBerry Games Worth Downloading/> Need a break from the e-mail influx? Sneak away and grab one of these free and fun BlackBerry games.
  • Gmail Priority Inbox: 5 Tips for Better Productivity/> We’ve identified a few more complex tips for those of you looking to maximize productivity and use some of the less obvious features of Priority Inbox.
  • 10 Useful iPhone Shortcuts, Tips and Tricks/> We’ve put the iPhone 4 through its paces and come up with some handy tips and tricks that will help you get more out of your Apple-flavored mobile.
  • Why the Apple A4 is the iPod Touch’s Killer Feature/> The most significant addition to Apple’s new iPod is the inclusion of the same chip capably powering the iPhone 4 and the iPad — the Apple A4.
  • HOW TO: Get Started with HTML5 Boilerplate/> HTML5 Boilerplate is one of the most interesting new projects aimed at giving designers and developers a template for integrating HTML5 into their sites.
  • 15 Essential Back to School Podcasts/> If you need some help getting back into “learning mode,” these podcasts will open your ears to a wealth of insight on science, history, economics, literature, math and more.
  • HOW TO: Track Hurricane Earl Online/> Want to know how Earl will affect your Labor Day weekend plans? Check out these resources for tracking the hurricane.

For more tech news and resources, you can follow Mashable’s tech channel on Twitter and become a fan on Facebook.

Business/>

  • HOW TO: Respond when Social Media Attacks Your Brand/> Here are three examples of companies that received negative attention on social media and how you can learn from their mistakes or successes.
  • How CEOs Will Use Social Media in the Future/> Whether they use it for recruiting, scouting, public engagement or social CRM, CEOs will need to have a firm grasp on social media if they want to stay ahead of the curve.
  • 3 Winning Alternatives to Online Sweepstakes/> Many brands aren’t aware that running an actual sweepstakes promotion has many legal ramifications. These 3 alternatives can be just as engaging, but without the complications.
  • HOW TO: Incorporate Your Startup at the Right Time/> Once you’ve decided that incorporation is right for your business, what’s the best time to do it? There are a number of paperwork and tax-related factors to consider.
  • 4 Tips for Writing SEO-Friendly Blog Posts/> Search rank can be a powerful way to drive readers and customers to your site. Check out this advice on how to make your business blog more class='blippr-nobr'>Googleclass="blippr-nobr">Google-friendly.
  • A World Without E-mail: One Man’s Vision of a Social Workplace/> Luis Suarez has a dream: no more e-mail. He discusses working remotely from a paradise island and the benefits of keeping all his business correspondence social.
  • 8 Funding Contests to Kick Start Your Big Idea/> Does your startup need an investment to get off the ground? These competitions might prove a good source of VC … if you can win.

For more business news and resources, you can follow Mashable’s business channel on Twitter and become a fan on Facebook.

For more Social Media coverage:

    class="f-el">class="cov-twit">Follow Mashable Social Mediaclass="s-el">class="cov-rss">Subscribe to the Social Media channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

Feds Sue Fox <b>News</b> Over Reporter Catherine Herridge&#39;s Charges Of <b>...</b>

WASHINGTON — Federal authorities are suing the Fox News Network for allegedly retaliating against a reporter after she complained about unequal pay and job conditions based on her gender and age. The Equal Employment Opportunity ...

Gears of War 3 delayed Xbox 360 <b>News</b> - Page 1 | Eurogamer.net

Read our Xbox 360 news of Gears of War 3 delayed. ... Gears of War 3 gameplay from E3 16 June, 2010. Gears of War 3 - Ashes To Ashes 13 April, 2010. Latest News. Molyneux to keynote Eurogamer Expo, Gears of War 3 playable! ...

Haley Barbour Defends <b>News</b> Corp&#39;s Donations To RGA, Chamber Of <b>...</b>

The reports that News Corp., the parent company of Fox News, has given two separate million-dollar donations to conservative entities has sparked another wave of criticism over the cable company's editorial leanings.


eric seiger do skin and vein center

After 10 years of preaching the merits of search engine optimization to sceptical business owners, I’ve found there’s a new challenge in online marketing and it’s a funny one.


Nearly all business owners I meet think they should use social media marketing to promote their businesses, but a good number have a real aversion to using social networking channels.


I am finding many people are afraid that if they don’t start using social media they’ll end up behind their competition – or even that they are just going to be missing out on this ‘next big thing’. I’ll be called in for a consultation on using social media for a business, and after discussing the ins and outs of a successful social media campaign, I see there’s something not quite clicking — but as averse to using social media the client may be, he still feels that he must use it.


Do you convince such people that they need to push on, as social media marketing is a necessity these days, or is social media just not for everyone?


Whilst we’ve all heard the benefits of using social media to promote businesses, the dilemma is that using social media as an effective marketing tool also requires:



  • some technical ability (albeit pretty basic);

  • time, when you may already have issues with time management;

  • putting yourself ‘out there’, the social aspect of social media is intimidating to many;

  • creative writing skills;

  • buy-in from management that may be concerned about dealing with unfriendly comments, time and money spent, etc.;

  • a budget to hire a professional to get started or run your campaign, if you just cannot manage it internally.


Even after discussing the ways of managing all of these issues – sometimes over and over again – I still get resistance in many cases.


“I can’t see myself telling the world what I’m having for breakfast.”


“I just don’t get Facebook.”


“It’s just not ME!”


So I’ve become a Social Media Marketing Evangelist, and I’ve been able to convert nearly all of those ‘with little faith’ through:



  • inspiring with case studies of related businesses that have shown real results through social media marketing;

  • brain storming content ideas related to the areas of the business that the client is most passionate about;

  • using channels that are most suited to the clients skills and interests – videos for YouTube may really excite a person less inclined to write blog posts;

  • working out a time management plan that fits with the clients’ other responsibilities;

  • identifying others that may assist the client (at no or low cost) – teenage children are a good resource for sole traders, while using a variety of staff members works in larger organisations;

  • looking at the higher cost of alternative ‘traditional’ offline or PPC advertising;

  • showing how to set a realistic budget for social media marketing in case professional assistance is needed on a regular basis;

  • setting up tools for integrating accounts and automated posting;

  • discussing the other benefits of using social media – communicating with and retaining existing customers, networking, keeping tabs on competitors, etc.;

  • meeting the sceptical parties in an organisation to get their buy-in and discuss setting up a social media marketing plan and policy.


Usually at some point along this path I see the client become more comfortable with using social media.  Most become full converts after signing on new clients and making more sales through their social media efforts, for example:




  • a small business owner, who barely used email a year ago, is now happily chatting with prospective clients on Twitter on a daily basis;

  • a sole trader that couldn’t see himself ‘rattling on about my daily habits online’, has a popular YouTube channel showing off his services;

  • a marketing assistant that had to struggle with the business owner for the okay set up a social media campaign, now amazes him with the number of sales they get through their Facebook page and Twitter.


There are still those who just don’t get it and may never get it.  They may have heartedly set up a Facebook Pages that is only posted to once a month, or Twitter accounts that have just the very first post from a training session. They are not going to see much result from such efforts and this will probably confirm their fears that Social Media Marketing is NOT for them or doesn’t work altogether.


Perhaps the super sceptics will have to take their chances using more traditional marketing methods, but as there has been such a shift in marketing practices toward using social media, they may very well fall behind their competitors and will have to come to terms with it sooner or later. In this case they are probably best off hiring a professional social media consultant to run their campaigns for them.


Social Media Marketing may not suit everyone initially, but it’s definitely something that business owners, marketing and sales staff do need to come to terms with to be competitive in the business world today.



Normally, we assume you’ve missed a few posts here and there because you’ve been outside enjoying the last days of summer. But given the impending Hurricane and crippling heatwave, we sincerely hope you’ve been inside this past week. So what’s your excuse?

If you still have catching up to do, we’re back with another list of resources from the past week or so.

Our Social Media section can help you gear up for Fantasy Football season, Watch the US Open, or break down the news with some insightful infographics. Tech and Mobile offers a guide on making your own ringtones, using class='blippr-nobr'>Gmail’sclass="blippr-nobr">Gmail priority inbox, and a slew of iPhoneclass="blippr-nobr">iPhone tips and tricks. Business comes packed with SEO tips, response plans to social media attacks, and advice on incorporating your startup.

Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time.

id="more-372470">

Social Media/>

  • Top 10 Fantasy Football Sites to Help You Win/> Here are 10 websites that might give you the winning edge over your fantasy football competition.
  • 10 Incredibly Inspirational Moments on YouTube /> class='blippr-nobr'>YouTubeclass="blippr-nobr">YouTube isn’t just for kittens, cute kids, and confabulating celebrities. It’s also home to some of the most inspiring historical moments ever captured on camera.
  • 7 Services That Will Suggest Things You Like/> Unlimited choice (especially on the web) is not always a good thing. These 7 sites use can help narrow down the agonizing list of possibilities in a variety of areas.
  • 5 Fun FarmVille Accessories/> 80 million virtual farmers can’t be wrong! Show off your social gaming addiction with these 5 hilarious accessories.
  • HOW TO: Follow the US Open with Social Media/> We’ve collected some easy, free and totally legal ways to watch and follow the US Open on the web and via social media.
  • 10 of the Web’s Most Insightful News Infographics/> A picture is worth a thousand words. But if you include an entire database, make it interactive, and add filtering options, the word-to-picture exchange rate is even better.
  • How Social Data Built a Better Health Care App/> It’s not often that the U.S. government uses social media or open source data to solve a problem, but the NIH’s recent project “Pillbox” is an exception with a lot of potential.
  • HOW TO: Score the Best Fashion Deals on the Social Web/> Just because the economy is still depressed doesn’t mean your wardrobe has to be. Check out all these great discount fashion destinations on the social web.
  • Social Media Grammar: The “Checkin” Conundrum/> So you want to write about class='blippr-nobr'>Foursquareclass="blippr-nobr">Foursquare, but is it “check in,” “checkin,” or “check-in?” We have the answers, which are sure to please even the sternest grammarian.

For more social media news and resources, you can follow class='blippr-nobr'>Mashable’sclass="blippr-nobr">Mashable social media channel on Twitterclass="blippr-nobr">Twitter and become a fan on Facebookclass="blippr-nobr">Facebook.

Tech & Mobile/>

  • HOW TO: Make Free iPhone Ringtones/> You don’t need to spend extra money to turn your favorite song into an iPhone ringtone. You can do it right in iTunes. Here’s how.
  • 6 Job Search Tips for Aspiring Programmers/> 6 job search tips from the people who hire programmers about how you can land your dream job.
  • 8 Free BlackBerry Games Worth Downloading/> Need a break from the e-mail influx? Sneak away and grab one of these free and fun BlackBerry games.
  • Gmail Priority Inbox: 5 Tips for Better Productivity/> We’ve identified a few more complex tips for those of you looking to maximize productivity and use some of the less obvious features of Priority Inbox.
  • 10 Useful iPhone Shortcuts, Tips and Tricks/> We’ve put the iPhone 4 through its paces and come up with some handy tips and tricks that will help you get more out of your Apple-flavored mobile.
  • Why the Apple A4 is the iPod Touch’s Killer Feature/> The most significant addition to Apple’s new iPod is the inclusion of the same chip capably powering the iPhone 4 and the iPad — the Apple A4.
  • HOW TO: Get Started with HTML5 Boilerplate/> HTML5 Boilerplate is one of the most interesting new projects aimed at giving designers and developers a template for integrating HTML5 into their sites.
  • 15 Essential Back to School Podcasts/> If you need some help getting back into “learning mode,” these podcasts will open your ears to a wealth of insight on science, history, economics, literature, math and more.
  • HOW TO: Track Hurricane Earl Online/> Want to know how Earl will affect your Labor Day weekend plans? Check out these resources for tracking the hurricane.

For more tech news and resources, you can follow Mashable’s tech channel on Twitter and become a fan on Facebook.

Business/>

  • HOW TO: Respond when Social Media Attacks Your Brand/> Here are three examples of companies that received negative attention on social media and how you can learn from their mistakes or successes.
  • How CEOs Will Use Social Media in the Future/> Whether they use it for recruiting, scouting, public engagement or social CRM, CEOs will need to have a firm grasp on social media if they want to stay ahead of the curve.
  • 3 Winning Alternatives to Online Sweepstakes/> Many brands aren’t aware that running an actual sweepstakes promotion has many legal ramifications. These 3 alternatives can be just as engaging, but without the complications.
  • HOW TO: Incorporate Your Startup at the Right Time/> Once you’ve decided that incorporation is right for your business, what’s the best time to do it? There are a number of paperwork and tax-related factors to consider.
  • 4 Tips for Writing SEO-Friendly Blog Posts/> Search rank can be a powerful way to drive readers and customers to your site. Check out this advice on how to make your business blog more class='blippr-nobr'>Googleclass="blippr-nobr">Google-friendly.
  • A World Without E-mail: One Man’s Vision of a Social Workplace/> Luis Suarez has a dream: no more e-mail. He discusses working remotely from a paradise island and the benefits of keeping all his business correspondence social.
  • 8 Funding Contests to Kick Start Your Big Idea/> Does your startup need an investment to get off the ground? These competitions might prove a good source of VC … if you can win.

For more business news and resources, you can follow Mashable’s business channel on Twitter and become a fan on Facebook.

For more Social Media coverage:

    class="f-el">class="cov-twit">Follow Mashable Social Mediaclass="s-el">class="cov-rss">Subscribe to the Social Media channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

Feds Sue Fox <b>News</b> Over Reporter Catherine Herridge&#39;s Charges Of <b>...</b>

WASHINGTON — Federal authorities are suing the Fox News Network for allegedly retaliating against a reporter after she complained about unequal pay and job conditions based on her gender and age. The Equal Employment Opportunity ...

Gears of War 3 delayed Xbox 360 <b>News</b> - Page 1 | Eurogamer.net

Read our Xbox 360 news of Gears of War 3 delayed. ... Gears of War 3 gameplay from E3 16 June, 2010. Gears of War 3 - Ashes To Ashes 13 April, 2010. Latest News. Molyneux to keynote Eurogamer Expo, Gears of War 3 playable! ...

Haley Barbour Defends <b>News</b> Corp&#39;s Donations To RGA, Chamber Of <b>...</b>

The reports that News Corp., the parent company of Fox News, has given two separate million-dollar donations to conservative entities has sparked another wave of criticism over the cable company's editorial leanings.


eric seiger do Dr. eric seiger


When Waves Collide by acastellano